Your Content Is Too Boring to Get You Hired

Your Content Is Too Boring to Get You Hired


You post. You share. You think you're branding.

You're wrong.

Your feed looks like everyone else's. Generic insights. Safe observations. Zero proof you've actually done the work. The algorithm buries bland. Recruiters skip platitudes. Clients hire people who show receipts, not people who recycle LinkedIn wisdom.

Why Generic Content Kills Your Brand

Your content blends into the noise because it lacks specificity. Nobody remembers vague advice. Nobody hires motivational speakers unless they're already famous. The market rewards evidence.

Numbers tell stories. Led a team of 40? Say it. Delivered $2M in savings? Show it. Cut deployment time by 60%? Prove it. When you anchor insights in actual projects, actual failures, actual wins, people lean in. They recognize competence. They see you've operated at scale.

Generic content gets scrolled. Proof gets saved, shared, studied.

The Brutal Difference

Generic vs. Proof-Driven:

  • Generic: "Leadership requires vision." / Proof: "Realigned 3 teams in 90 days, killing 14 redundant meetings. Productivity jumped 40%."
  • Generic: "Agile transforms teams." / Proof: "Converted waterfall projects to sprints. Shipped features 3x faster with 50% fewer defects."
  • Generic: "Personal branding matters." / Proof: "Built 15,500 followers in 18 months. Generated 2M pageviews. Landed 12 consulting gigs without outbound."

The gap is obvious. One sounds like motivational wallpaper. The other sounds like someone who operates in reality.

Make the Shift

Audit your last 20 posts. Count how many include specific outcomes, measurable results, concrete proof. Then rewrite every generic piece with evidence from your actual work.

Transform your feed from advice column to case study archive. Elite opportunities flow to people who demonstrate value publicly, consistently, specifically. You've got the experience. You've delivered results.

Stop burying them under generic observations.

Own your outcomes or own your obscurity.

PS: If your last five posts could have been written by ChatGPT on autopilot, you're not building a brand. You're feeding the algorithm garbage and wondering why nobody calls. Fix it or fade out.