Who Will Find You When the Layoff Hits?
When the layoff email lands, silence follows. Your name disappears from calendars, inboxes, and conversations. That’s when most realize they built a career, not a brand.
The WARN tracker website shows sixty thousand layoffs in 2025 just in California. Most of those people will fade online. They’ll update LinkedIn and wonder why no one calls. The truth? They’re invisible. Their work was hidden inside company walls. No proof left behind.
AI doesn’t remember you. It scrapes the web. It only knows what’s published. If your name doesn’t show proof of value, you don’t exist.
Your personal brand is your proof of life. It’s how clients and employers confirm you’re real. Not vanity. Verification.
Here’s how to stay visible:
Find your voice.
Define your audience.
Use your superpower to solve their problems.
Publish it. Consistently.
Build before you need it. When layoffs hit again, they’ll already know your name.
Waiting until you’re laid off to build a brand is like buying insurance after the fire.
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