Why Use Social Media in Your Job Search?
Even if you aren’t an avid social media user, you should consider having a social media profile or two when you’re searching for a job. If nothing else, it can help demonstrate to potential employers that you have some technological skills and understand internet and social media trends. However, there are other advantages to using social media for a job search:
- Helps you build your personal brand
- Lets you network and connect in ways you can’t in person
- Makes you “more visible” to hiring managers and recruiters that mine social media for prospective candidates—even when you aren’t actively searching for a job
- Gives you a chance to interact with companies you want to work for
If that’s not enough to convince you that you should incorporate social media in your job search, consider this: in 2017, 87% of recruiters reported using LinkedIn to source candidates, and 55% reported using Facebook.
If you’re not on social media, you might be missing out on job opportunities!
