What Does Your Executive Personal Brand Communications Plan Look Like? | Brand-Yourself.com Blog
You’ve defined your personal brand and created your career marketing materials, designed to resonate with your target audience.
And you know that, in job search, you’re in a sales and marketing campaign for your corporation of one –Brand You.
How are you going to market your unique promise of value to potential employers?
You’ll need a well-rounded brand communications plan that incorporates real-life and online personal marketing to capture the attention of recruiters and hiring decision makers.
If you think your online presence doesn’t factor much into hiring decision-making, see my post Does Your Online Identity Scream “Hire Me”? All other things being equal, a strong online footprint can tip the scales in your favor.
I safeguard the integrity and vitality of my own plan and keep it humming with personal brand health insurance – the 3 Cs – clarity, consistency, constancy.
Here’s a good part of what’s in my brand plan:
- 2 blog-based websites, Executive Career Brand and Executive Resume Branding, and one static website.
-Both blogs are included on several other blogrolls
- LinkedIn – 100% complete, branded, searchable profile
- Job-Hunt.org Personal Branding Expert bio
- Brand-Yourself blog weekly columnist bio
- Google Profile
- ZoomInfo
- Business Week’s Business Exchange
- Business VisualCV
- Personal VisualCV
- Amazon – I need to update this.
- Careers industry professional associations
Social Media:
- LinkedIn. Network updates 2-3 times a week. Active with 20+ Groups. Manage Job-Hunt.org’s new LinkedIn Personal Branding Help sub-group. Come join us!
- Active Twitter user, post several times a day. RT my tweeps regularly. Drive traffic to blogs through Twitter network
- Post at least twice a week to my 2 blogs
- Guest blog regularly at various other relevant blogs
- Comment regularly on relevant blogs (I try to be the first responder so my comments sit at the top of the list.)
- Weekly columns (Mondays) here on the Brand-Yourself.com blog
- Personal Branding Expert at Job-Hunt.org, contributing articles once a month
- E-list/online forum sharing and discussion through personal branding and careers industry professional associations
- Contribute articles and content to executive networking/job agent/job boards
- Contribute content and document samples to numerous job search/personal branding e-books and print books each year
- Press releases to various publications several times a year
- Branded email signature, with links to blog, LinkedIn profile and VisualCV
- Self-Google several times a week to monitor how I’m doing
Networking / Continuing Education
- Keep up with my professional network, virtually and in real-life. That means actually speaking by phone frequently. Emailing alone just doesn’t cut it
- Attend numerous professional webinars/teleseminars each year
- Put faces to names by attending at least one professional conference each year
WHEW!!! I think that pretty well covers it. That’s what keeps me busy marketing-wise. It can be a challenge fitting all this in with working my job, which is helping senior executives build their personal brand communications plans.
So, what’s in your communications plan? What are you doing that I should be doing?
An Executive Personal Branding, Online Identity and Job Search Strategist, Meg is a 20-year careers industry professional and one of only a handful of people worldwide to hold the Reach Certified Personal Branding Strategist and Master Resume Writer credentials, both gold standards.
“I love my work collaborating with savvy senior executives and entrepreneurs who know where they’re going, but need help differentiating their unique promise of value in the new world of work and executive job search, and positioning themselves to work their passion. My clients are typically c-suite, senior-level executives and rising stars.”
Find out more about Meg at Executive Career Brand, and by viewing her LinkedIn profile andfollowing her on Twitter.
One big lesson from the Olympics for your job search!
One of the most amazing things to me as I watch these elite athletes compete for a hunk of precious metal, is how some perform at their peak when it matters most, and how others fail!
Think about that… in any sport you choose to examine, the top 3 to 5 contenders are pretty close to equal ability. You know that in their practices and training sessions they’ve achieved their ‘perfect’ performance many times over. They wouldn’t attempt a particular feat in competition if they didn’t believe they’ve mastered it in practice. Yet, when the moment comes, some nail it, and others crumble.
Certainly sometimes there are unfortunate circumstances beyond their control that cause them to fail. Perhaps a competitor crashes into them, a piece of equipment breaks, or some other fluke occurs and they can’t do a thing about it. However, most of the time when one of them fails it’s because of mistakes they made themselves. Pressure, lack of confidence, insufficient preparation, or carelessness caused them to perform far below their ability.
Often, job seekers do the same thing.
They have a marketable background in their career, they get an interview for the job of their dreams, and they perform poorly at the interview and don’t get the job. What happened?
Although, from time to time, there may be other reasons… I believe the biggest reason athletes falter and job seekers bomb an interview is a lack of enough preparation!
The amount of preparation needed will vary from one person to another, however, it’s virtually impossible to be ‘over prepared’. Evan Lysecek’s coach said that in all the years he had been coaching skaters, he never had anyone that worked as hard as Evan. He had to tell him to quit practicing on some days. When it came time to execute his routine for the medal he gave the performance of his life and won the gold.
Larry Bird, the hall-of-fame basketball great used to say he never had much natural ability for the game. However he could determine to work harder than anyone else. He figured that if the best players in the league were practicing 100 free throws a week, he would practice 1,000.
In an interview, a candidate that is well prepared stands out dramatically from all the others that give answers off the cuff.
Success = Opportunity + Preparation
Practice, practice, and more practice sets up a successful performance. Sufficient practice creates confidence. It helps you learn how to compensate for a slight misstep. It makes the performance become second nature and doesn’t require as much thought when it counts. It reduces pressure, tension, and stress because you know you’ve done it dozens of times before.
Preparation is so key. It’s something everyone can do, yet most people don’t prepare nearly enough. Even athletes at the Olympic level often only do enough to perform well. However, those that win the gold prepare enough to excel and to be the best.
In this market companies are interviewing more candidates than ever for an open position because they have so much more to choose from. If they interview 5, or 10 candidates, someone will have prepared, and practiced extensively prior to the meeting. Will you be one of them? Will you have prepared more thoroughly than the others did? Did you practice answers to tough questions enough times so that they come naturally to you, or only enough so that you know approximately how you will answer?
Most people prepare by simply thinking “If I’m asked this question, I’ll talk about ____.” A well prepared person writes out their answer, hones the answer to make it as concise and substantive as they can, practices it, hones it further, then practices it further. They practice it into a recorder and listen back to themselves. They practice it to a friend, or relative, or spouse and get feedback. They practice questions from their kids over dinner. They practice in front of a mirror.
Sounds like a lot of work! It is… but you may be competing for the job against someone else that has gone to those lengths. Will you?
Success = Opportunity + Preparation
How prepared will you be for your next interview?
Hand Deliver Your Resume
Here’s another dose of the obvious: computers don’t hire people. People do.
"Chances are, unless you get face to face with the hiring manager, you will not get the job. After creating a top-notch resume and cover letter, your next major goal should be to meet hiring managers at companies you want to work for,” says Minneapolis, Minn. recruiter Larry Harris.
If you’re searching for a job locally, a powerful way to increase your odds of meeting a hiring manager is to pick up the phone and call.
Here’s what Harris suggests.
“Never just send your resume and leave it at that. Call and ask for the hiring manager. If he/she answers, explain why you are calling. Tell them why you are perfect for the job and ask for meeting. Typically they will ask you to just send your resume.”
But don’t let that stop you.
According to Harris, an excellent response is this: “I could send you my resume, but I’m going to be about five minutes from your office tomorrow around noon. If you don’t mind, I’d like to stop by and drop it off. When I do, I’ll ask for you. If you’re available, I can introduce myself and personally give you my resume. If you’re not available, I’ll just leave it with the receptionist. Would that be OK?”
This is a non-threatening proposition that many hiring managers will agree to. At worst, it gives you an excuse to call the company and build rapport by phone with your prospective employer.
Action Step: You can get more face-to-face meetings with hiring managers by offering to hand deliver your resume. The worst thing they can say is no.
But if they agree to meet you briefly when you drop off the resume, you’ll in effect be getting a mini job interview at the same time, since you’ll have a chance to discuss the position and the company’s needs when you meet. That will give you a huge advantage over other candidates who simply mail or email their resumes. Which can dramatically reduce your time out of work!
Compliments of David Perry and Kevin Donlin
Quick Cash: 24 Ways to Make Money While Unemployed
If you live near a university with a med school, you can earn anywhere from $15 to $2,000 for taking part in a clinical research study. The National Institutes of Health lists over 300 clinical studies that need volunteers.
No matter how bad the economy, some people will pay to avoid housework. And I'm not just talking the rich. Avoid working for a cleaning agency, where you'll get paid a maximum of $10 per hour and work like a dog. Instead, develop your own client base and put $20 to $30 per hour directly into your pocket. Granted it's hard work and requires an eye for detail, but the process goes much faster once you set up a regular schedule of clients. Page's Personal Cleaning offers a step-by-step guide to starting a housecleaning business from someone who's been there.
Some plasma banks pay up to $35 per pint. In the United States, federal regulations state that an individual may donate two times in a seven day period, with a minimum of two days in between donations. DonatingPlasma.org provides details and a searchable plasma-bank database to help you find a plasma bank in your area.
Do you love dogs and love spending time with them? So do lots of other people, but not everyone has the time to walk them, particularly in the middle of the day. Walking dogs is a good way to get some exercise while being paid for your time. StartDogWalking explains how to establish and advertise a dog-walking business.
Like babysitting without all the screaming. You water and pamper household or business plants when the owners are gone so they don't come home to sickly, silted greenery. It helps to have a green thumb but isn't a necessity. My Small Biz explains the process of starting a plant-sitting business.
You did it as a teenager so why not babysit as an adult. You'd need a license and state accreditation to provide regular child care in your home but occasional babysitting in your or a client's home requires nothing but patience and a talent for child care. Look on CraigsList under "Gigs" and "Domestic" to get your business started. The University of Illinois Extension can get you started in the babysitting business.
Safety is the primary reason homeowners hire people to sit while they're out of town, but house sitters also water plants and care for the lawn, feed pets, collect mail, perform light housecleaning duties and take care of any emergency situations that might arise, like calling a plumber if a pipe bursts. Much of your work will come through referrals rather than advertising. Retirees who travel a great deal frequently need house sitters, so you can begin by volunteering your services to a friend and going from there. HouseCareers.com also can help connect you withhousesitting jobs.
This one takes computer savvy. Begin by searching for popular Web site topics, create a basic site on that topic then offer it to another e-commerce business involved in the same area. The idea is to build a site that has real money making potential, as well as being able to generate a good volume of traffic. You can do this by integrating elements such as GoogleAdSense, affiliate links and paid advertising into the site.
Sales for generous lengths of tresses reportedly can net you several hundred to over a thousand dollars. WiseBread explains how to sell your hair and includes sites where you can list and market hair.
This is a fairly simple opportunity that can make anywhere between $7 and $10 per hour. You're responsible, however, for paying for gas and must have a dependable car, but the rest is provided.PhoneBooks .com can connect you to phone book delivery opportunities in your area.
The U.S. Census Bureau is recruiting temporary, part-time census takers for the 2010 Census. These short-term jobs offer good pay, flexible hours, paid training, and reimbursement for authorized work-related expenses, including mileage. Census Jobs are available now.
Donating your eggs can pay serious bank -- sometimes upwards of $5,000. The process isn't easy, however, and requires a time commitment. CheckIHR.com for egg donor and surrogacy programs in your area, as well as instructions on how to select the right program for you.
People have a constant need to get things from A to B, and not everyone has a truck or car. You can earn money helping people move, remove rubbish, recycle larger items and other jobs that require a larger vehicle. It helps to have a strong back and muscles.
Canvas your community for such odd jobs as shoveling snow, washing cars, mowing lawns, weeding gardens, etc. The elderly, single mothers and busy couples may be more than delighted to have these time-consuming jobs taken off their hands.
You're already spending a ton of time on your blog or Web site. Why not earn some money from all your labor?Google AdSense and nine other sites listed on MoolaDays require little to no supervision: Once it’s there, you don’t need to do much more.
If you don't mind dressing up like the Statue of Liberty, a chicken or some other mascot, you can earn money standing on a busy corner to wave a sign and attract clients for various businesses. Not all jobs require a costume, but you do have to be willing to work in all types of weather. You'll frequently find ads for such work on CraigsList "Jobs," "Marketing."
Sharing living expenses can put more cash in your pocket. Make sure you draw up a lease agreement specifying rent, security deposit terms, length of stay, etc. This becomes even more important if you're renting to someone you know.
It's a nasty job, but somebody has to do it and it's a quick way to earn cash. Newspaper delivery is almost always performed in the early morning hours, usually by 6:30 a.m. Don't forget to check with local weekly newspapers to see if they need delivery assistance. You'll likely need a dependable car as today's delivery routes are so large you can't complete them in the time required.
Check with local schools and colleges to see if they need teachers for English as a Second Language classes. Not all schools require a language-specific degree for this level of instruction. ESL.com can connect you with ESL jobsacross America and in other countries.
A good alternative to the yard sale is to sell your stuff on Craigslist or eBay, depending on the quality and whether you want to deal with shipping. Both sites allow you to sell nearly everything, from furniture and bikes to artwork and crafts. CraigsList is free and organized by region. Consult the CraigsList FAQ before you begin. eBay will take a cut of your profits and requires more technical savvy, but is a good outlet for collector's items, higher-end electronics, etc. Read the eBay Sellers Guide before you get started.
Eleven states require consumers pay a deposit on bottles and aluminum cans, but many people don't bother with returning the empties. You can gather empties at parks, cafeterias, school and athletic grounds, and on busy roadsides. The 10 states with bottle laws are California, Connecticut, Delaware, Hawaii, Iowa, Maine, Massachusetts, Michigan, New York, Oregon and Vermont. For state-by-state bottle-bill details visit BottleBill.org.
It takes just paint, stencils and a willingness to walk neighborhoods to earn from $10 to $40 per curb painted. HowToAdvice.com can help you start your own curb-painting business.
Some salvage yards and recycling centers pay for scrap metal. You'll need a truck to lug the metal around. RecycleInMe lists scrap-metal buyers and the latest prices.
Many easy-money stories will suggest putting your creative skills to work by freelance writing, doing design work, etc. I don't recommend this as a feasible way to make quick cash as it takes time to build up a clientele, even if you're well connected. Freelance work often pays pathetically little until you're well established and collecting paychecks can require the muscles and intimidation skills of a "Guido." For some reason, people don't place as high a value on creative skills and many have no qualms about asking you to work for free. That said, freelance work can be an excellent way to maintain your skills while developing a network for a real job. FreelanceJobs.org has an extensive list of freelance opportunities in many different areas.
Looking for a Job? Concentrate on Things You Can Control | Brand-Yourself.com Blog
You may feel like you’re completely at the mercy of others in your job search. In some ways that’s true, but there are many things you control. For example, you can create a perfect profile on LinkedIn – that’s under your control – but you can’t make people contact you.
What else can you control? Most job help professionals will advise you to pick some target companies. Why? Because when you target a company you want to work for, you can create an active strategy, rather than passively hoping somebody will find you.
Once you’ve picked out your target(s), the next step is to research them thoroughly. I don’t mean spending an hour on Google – a proper profile of the company will take you several hours in most cases. Read everything you can about the company and any of its key players.
OK, you’ve got your target, and you’ve got your briefing materials. Next step is to figure out what you can do for the company. Why would they want to hire you? What do you offer, what original thoughts can you bring to your new employer? (If you can’t come up with any, you’ve either not done your research properly or it’s the wrong target company…)
So far, your success is totally within your own control. You’re not depending on anybody for the background info, you’re not trying to network into the company – that’s a great way, probably the best way, to get in, but it’s not always possible.
How do you get to the company management? Assemble everything you’ve put together, and start writing about them. In many cases, they’ll know you’re doing this, because most companies watch for their company name with Google Alerts. But if they miss you, you can let them know that you’ve been writing about them – this is the kind of communication that’s welcome, because you’re giving something rather than asking for something.
Here’s something a client of mine did:
“I applied for the top HR job at XYZ Company a couple of weeks ago. Then I sent the CEO, COO and CFO a memo about how I could add value as a non-traditional human resources professional. I pointed them to my blog. I specifically gave them the url to my engage presentation, employee engagement and courage posts. On Monday, I called all 3 executives and left them voice mails. The next day, I received an e-mail from their internal recruiter that stated she wanted to talk to me as she was directed by the CEO and COO to do so.”
See the difference between an active and a passive search? You won’t get all these jobs, but your chance of getting an interview goes up enormously.
Create Your Own Luck by Changing Your Perspective - Luck is a Skill
Think you have no control over how lucky you are in life? Psychologist Richard Wiseman says think again. Turns out you can learn to be a luckier person just by changing how you look at the world around you.
Photo by superfantastic.
Wiseman studied the lives of 400 people over the course of 10 years and watched for any lucky breaks or chance encounters—both good and bad—they had along the way. He discovered that some people are prone to worse luck than others, but it may be possible to create your own good fortune by tweaking your perspective on things.
In interviews with the study's volunteers, he realized that unlucky people are typically more anxious and tend to more hyperfocused on the specifics of a situation. Lucky people, on the other hand, are more laid-back and open to whatever opportunities present themselves.
My research revealed that lucky people generate good fortune via four basic principles. They are skilled at creating and noticing chance opportunities, make lucky decisions by listening to their intuition, create self-fulfilling prophesies via positive expectations, and adopt a resilient attitude that transforms bad luck into good.
Wiseman says by honing skills like listening to your intuition and simply expecting to be lucky, you can actually increase the chance good fortune will find its way to you. In fact, 80% of the volunteers in his study group who tried this approach, ended up feeling like their luck had changed for the better.
What's your take on creating your own luck in life? Do you think it's possible to break out of a pattern of misfortune, or are we pretty much destined to just deal with whatever life has in store for us? Share your thoughts in the comments.
