Is The Business Card Still Relevant For Students And Recent Grads?

Original Post: Is The Business Card Still Relevant For Students And Recent Grads?

Published May 11 2009, 05:31 PM by Ross Taylor

The short answer is YES. But how, in an age of digital everything, can this small piece of cardstock hold so much power?

It travels from the designer, to the print shop, to your hands, and then into the hands of a prospective employer, a networking contact, peer, friend or other business relation.

The most important part of a business card’s life is actually none of the above steps but rather what the recipient does with it. Do they keep it or trash it?

Many of us already have some form of a digital signature (often featured in our email correspondence), but we’re not so digitally entrenched as a society that we don’t occasionally step away from our computers. It is those face-to-face, in-person interactions where the business card becomes king.

It can ensure you’ll be remembered. When you’re in the midst of a job search, being memorable is invaluable and can be the difference between a call-back and no call at all.

A small 3″x4″ card — the beauty of it is that you have carte blanche! Design it however you like. Include as little or as much information as you like. Be bold. Be memorable. Be different.

Make this card a true tangible representation of you. The natural inclination is to highlight your contact information and be professional in design, but (as some of the options show below) if you can take that natural inclination and transform it into something undeniably you, why not?

TalentEggTalentEgg Tip: Some colleges and universities even offer student business cards (check out this one from Concordia University’s John Molson School of Business, or this one from the University of the Fraser Valley). Ask someone from your department or your school’s student services if business cards are offered by your school.


I once received a bright red, fold-able business card presented in a small envelope. The business card itself was a mini adventure. It was from an event management company and, to this day, I have not forgotten them or the impression they made.

You should be looking to make the same impression. Amongst the hundreds of cards any notable person at a company may receive, what can you do to ensure that they keep yours and not trash it?

Monitor Your Personal Brand Using Search Engine Alerts

Original Post from WebWorkerDaily by Will Kelly

You don't need an expensive marketing firm, or even a friend who works in marketing, to manage your personal brand online. Some of the most powerful tools for monitoring your brand are the free email alert mechanisms available at your search engine of choice.

Setting Google Alerts.

While I've been known to egosurf my own name online every once in a while, setting a Google Alert on my name means I don't have to do it so much. Every time Google finds a web page with my name on it, it emails me. Setting up a Google Alert is simple. Go to your Google account and choose "Alerts." Type your full name in the Search Terms field. Then choose the type of search. I recommend a comprehensive search because then you'll receive Google Alerts with results that span online news, blogs and other web sites. You then have the option to set the frequency that you receive Alerts. Finally, you just need to specify the email address that should receive the alert and click "Create Alert."


GoogleAlert

Setting Yahoo Alerts.

Yahoo Alerts works similarly to Google Alerts. Go to Yahoo Alerts and sign in to your Yahoo user account. Click "Create an Alert" and then choose "Keyword News." From the Keyword News Alert home page, enter your full name in the "Include" field. Next choose how you want the Yahoo Alerts delivered, and the delivery method (via email, Yahoo Messenger or mobile device). Finally, click "Save Alert."

YahooAlert



Reacting to the Alerts

Using automated alert systems to help manage your personal brand online is not as fun as ego surfing for your name but is a much better way of tracking where your name shows up online. For example, when my first WebWorkerDaily posts went online, I received a Google Alert for each one.
On the flip side, with a name like Will Kelly, I receive Google Alerts for articles about Kelly Slater (the surfer), Kelly Ripa (the talk show host) and Kelly Clarkson (the singer) just because the articles contain the the text "Will Kelly." So do expect some false alerts if you chose to use Google Alerts or Yahoo Alerts. I also recommend using rules in your email application to route alerts to a specific folder to stop them clogging up your inbox.

Use Temp Agencies To Get A Full-Time Job

Original Post: Use Temp Agencies To Get A Full-Time Job







Ever considered temporary work? For many job seekers, it’s the pathway to a full-time position with a dream employer. And it may be easier than you think.

To give you the inside scoop, I tracked down a veteran job seeker and an employment expert for their views.

According to Chad Deckard, CEO of InfoGeneratorPRO.com, an Internet marketing consulting firm, you can use temp agencies to uncover good jobs with top companies. He should know.

He first arrived in Atlanta, Ga., with no local contacts or job prospects, and went on to get hired for full-time positions at CNN, the advertising firm BBDO, and Time-Warner. All by using local temp agencies, with a twist that can work in any city, in any economy.

“After I arrived in town, I pulled out the Yellow Pages and started calling temporary employment agencies. I asked them: ‘Who are your biggest clients?’ With that knowledge, I was able to pick the right agencies to get me into the companies I wanted to work for,” says Deckard.

Of course, he didn’t strike gold right away. He first had to take on three short-term assignments with companies he didn’t care for. But because he completed every task with enthusiasm, he built up a record as a conscientious, hard-working employee. This led to his big break.

And how did he turn a temp assignment at CNN into a permanent position? He did something unusual. He asked!

“I did the obvious things, like showing up on time every day and doing everything that was asked of me. On top of that, I studied the company, its products/services, market, competitors -- everything -- thoroughly, until I knew more than most permanent employees. Then I just asked my supervisor for a full-time position. She hired me,” says Deckard.

He also turned a temp job into permanent work as an Advertising Rep at Time-Warner. “After building a solid track record, I called the same temp agency and asked them to place me directly at Time-Warner,” says Deckard.

By doing good work and having the right attitude, he was able to turn that temp assignment into another full-time job, again, by asking his supervisor.

Chad’s experience dovetails nicely with advice given by Bob Picha, founder of San-Diego-based Ideas At Work, a company dedicated to the release of human potential in individuals and organizations.

“Many savvy employers use temporary agencies as a screening device. It’s a chance to put temp workers through a trial period. And, if the employee is talented enough, a job can be created just for him or her,” says Picha.

Temporary agencies are all around you, too.

In addition to your Yellow Pages, you can visit www.google.com, search for “temporary employment,” and you’ll find a huge number of temp agency listings. You can refine your search by adding terms to locate agencies them by city/state, industry, etc.

Action Step: With a little hard work and the right attitude, you can turn a temp agency into your own personal headhunter, at no cost. Why not start today?

Compliments of David Perry and Kevin Donlin

I Have No References or Work Experience, Now What?

Written by Nick Armstrong on July 22, 2009


Volunteer Fire Fighters
Cara asked: "I have no work experience, and therefore, no professional references. What should I do (other than not say that to a potential employer)?"

A lot of millennials are in the same situation she is, I'd like to share my response publicly.
You might not have any work references, but you most certainly have academic references or people who can speak to your character.

You might have a favorite professor (college) or teacher (high school) whose class you excelled in, consistently performed well, and so on.  To this day, my best references come from my favorite marketing professor.  I graduated in 2007.  Think about teammates on sports teams you might have been a part of or classmates who worked with you on projects, anyone who can speak well of you and isn't directly related to you.

If you are still coming up short – find a mentor, volunteer position, open source project, or something else you can work on for a length of time. Pick something interesting – like habitat for humanity or volunteering at a local Better Business Bureau. Over time you will gain someone who can speak as a reference, whether it's a volunteer co-worker or the coordinator or even the recipient of the volunteer work.

No Work Experience wasn't always this scary, but the economy that we're facing at the moment is rife with peril for new entrants. My advice? Do as much networking as you can – get involved on MeetUp with a professional organization, do an Ignite speech – hell, start up an Ignite group if your town doesn't have one.

Do anything and everything you can – claw for every inch.  Collaborate, connect, and dream – but most importantly, DO SOMETHING.

Nick Armstrong is the founder of Psychotic Resumes.  Nick is a creative, nerdy mad scientist living in Fort Collins, Colorado. He's a social media nut who loves to bring creative ideas to life. Nick is the voice behind the Psychotic Resumes podcast, which he also produces and promotes. Catch him on Twitter @ImNickArmstrong and his personal website I Am Nick Armstrong, which links to all his other projects including Giant Gnome - an audio production group, The Trek Project, and his upcoming projects like the "No Really Newscast".

Earning $1.30 Per Day From Adsense Is Enough To Lose Unemployment Benefits [Adsense]

Original Post: Earning $1.30 Per Day From Adsense Is Enough To Lose Unemployment Benefits [Adsense]




$1.30 barely gets vending machine soda, but it's enough to leave an NY lawyer without unemployment benefits. Her total Adsense earning of $238.75 was enough to trigger that response because there aren't proper guidelines in place for such residual earnings.

Karin (she asked Forbes to keep her last name private) was told everything from 'you need to declare that you're working every time you update your blog' to something along the lines of 'uhh...you shouldn't have lost your benefits over the Adsense income.' In the end, none of the misinformation and hassle did much for her and she has taken Adsense off her blog as she struggles to regain her government check. [Forbes via Techdirt via Slashdot]

Photo by trekkyandy

How Do You Interact?

Original Post: How Do You Interact?

A lot of individuals and companies are getting involved with social media. I have had people express to me that they want to get in on this “social media thing” and automatically rattle off the three most recognized social networking sites—Twitter, Facebook, and LinkedIn. I have absolutely nothing against the aforementioned sites (I participate on all three), but social media consists of more than just these sites. Social media is the ability to interact with people online by sharing valuable content (emphasis added) through a variety of mediums:


Social networking


Why the fuss? It is because regardless of where you are located, social media allows you the ability and opportunity to form relationships. Although, the primary purpose of both parties is to connect with those who share similar interests, both groups have various objectives that they seek to accomplish. Over 50% of U.S. social network users use social networking sites and other forms of social media (i.e. forums, blogs, etc.) to share information.


Activities performed on social networks

Companies are observing their customers habits and are responding by using social media as a means to interact with their prospects and customers by “meeting” with them on their turf. People are more inclined to rave about companies that truly put forth the effort to get to know their customers, which enables you to simultaneously gain new customers and increase your organization’s brand recognition.

Even though I am happy to see that companies are realizing the importance of participating, I often wonder if they realize that they can decrease the time it takes to achieve their objective by using more than one form of social media. For example, if you are a life coach, one of the main points you want to highlight in your marketing campaign is your ability to assist individuals in helping them reach their goals. Again, there is nothing wrong with using social networking sites such as Twitter, Facebook, etc., but they should not be the only approach you use to interact with your audience. In addition to using social networking sites, consider incorporating videos, podcasts, teleseminars, etc. because allowing your audience various options to engage with your brand will increase your chances of reaffirming your message.

Do some research in order to determine which form(s) would be more likely to resonate with your audience. This will not only ensure an enjoyable social media experience for your company, but your audience will appreciate the opportunity to see the face behind the brand.

Knowing Who You Are On The Job Hunt

Knowing Who You Are On The Job Hunt






I continue with the job search, though somewhat reluctantly. After getting several interviews early on in the game and then getting very close to getting a job I really wanted, I've lost a lot of my drive and my optimism. Nonetheless, I'm plugging along, but there are a couple of major challenges I'm facing.

First of all, I've had trouble molding and packaging myself when I send out cover letters. I always try to tailor the whole application package to highlight my experience as it applies to the organization, but I can't help but wince when I send off an application to a job that has nothing to do with Latin America or has no language requirements. It's my niche, plain and simple, and there's no getting around it, and I can't help but wonder what the HR people think when they see my resume: "Why would she want this job?" I also feel slightly guilty when applying to those types of jobs; I have these great strengths--language abilities and knowledge of the region--that I wouldn't be able to put to use at all if I got the job.

Second, I've been frustrated by sending out so many applications into oblivion, especially when I don't receive an automatic reply to say the application was received. Whether or not I get that message, I've followed up with every contact I can at the organization when I haven't heard anything about a week after submitting the application. At places I really want to work, I try to find someone to get in touch with through email, a mutual friend or through social media, but every single time, I've struck out.

Finally, and most importantly, I'm getting a lot of flack from my parents mom for being picky. Truth be told, I have expanded my search significantly from when I first got home, applying for executive assistant jobs and for jobs that do in fact have nothing to do with Latin America but involve at least one skill I'm good at. But I have good reason to be picky.

I've paid my dues already, to a large extent. I started working professionally as an intern when I was 16 and continued right on through until I moved to Brazil. There, I did whatever I could to get by, just to pay the rent and make ends meet. Ironically, one of the reasons I decided to go abroad after college was so that I could escape my first entry level job of being stuck in an office for 40 hours a week, or at least put it off until later. But what I found was that I missed having an office job. I craved a set schedule, camaraderie, and bigger responsibilities; I missed supply closets and AC. I don't regret the time I spent in Brazil at all, but it helped me realize my ambition a bit more. That's not to say I'm qualified for high level positions, but I've promised myself to do something I deserve, and to set my sights higher rather than lower.

I want to get on some sort of career track. I can't do just anything to make money; it's unfair to promise an employer that you'll make a time commitment just to skip out on them, and most employers expect you to commit yourself for at least a year, if not two. Since I have the luxury of not having to worry about rent, I've afforded myself the luxury of not taking any job at all just for the sake of making money. The other issue is that once you get a job, especially an entry level one, it sticks with you, and that becomes your base of knowledge. It's much harder to get into what you really want to do without practical experience in your field, something I've noticed whenever I look at public health jobs. Making connections and getting practical office experience are important, but I feel like I have moved beyond that and really need to invest in something I'm planning on sticking with in the long term.

Lastly, I do think it's important you do what you love, or at least what you like. Being interested in your work is what makes you good at what you do and makes you a valued employee; plus, hating your job will infect the rest of your life. But after I read about focusing on what you are, rather than what you love, I got to thinking about that, and it helped me focus more, even encouraging me to send out applications to places that weren't hiring, just so I could get my foot in the door.

I am a writer. It's not something that I necessarily wanted to be, it just happened, and for the past two years I have written every single day. I am a researcher; I love amassing information and putting it together into a nice, tidy package, be it an article for my blog or a chunk of travel advice. Speaking of which, I'm an adviser. I love giving advice, even if it's unheeded or unsolicited. Maybe it's because from an early age friends always came to me asking for it, since I've always known when assignments are due, lots and lots of travel information, and practical tips. My favorite advice to give, obviously, is about traveling and living abroad. I am a study abroad nerd. Nothing makes me happier than helping others have the same life-changing experiences I had. I am a Latin America expert: I know a little bit about the entire region and a lot about specific parts, and I never stop gathering information and seeking out more knowledge. I am a teacher. I love to share what I know, especially about Latin America, and culture, history, and politics are my favorite topics. I'm a social entrepreneur: I want to find new ways to tackle social problems in the Americas, especially health and education.

So finally, through all of this, I figured out who I am and what I am capable of. Now, I just hope I can find an employer who will, too.