How to Drive Traffic from Twitter using @Anywhere
How to Drive Traffic from Twitter using @Anywhere
@Anywhere is a new set of widgets (or plugins) from Twitter that allows you to add Twitter Features to your Blog or Website. @Anywhere is great because it lets your users do the most common activities relating to Twitter (tweeting, following) without leaving your site. Not only that, there are a couple of ways you can use @Anywhere to drive traffic to your site.
Hovercards
This plugin automatically converts every Twitter username (in @problogger format) on your web pages to Twitter links, complete with hover cards (think tooltips on crack) that have the all important “follow” button in them.
Tweet Box
The Tweet box option simply puts a tweet box on your site that users can post tweets with without leaving your site. The benefit of the Tweetbox is anything your user posts to their account includes your website name (even if they didn’t type it).
Adding @Anywhere To Your Site
1. Sign Up
You’ve got to let Twitter know that you’re hosting @anywhere and this is the part where you can set the text that will appear in tweets user make from your site (See above screenshot). Go to this URL on Twitter and fill out the form: Sign Up for @Anywhere
On the form, make sure you set the following correctly:
- Application Name: This text is what will appear on your user’s tweets
- Callback URL: Just set this to your home page address
- Default Access Type: Has to be Read & Write – make sure you set it!
Don’t close the next screen when you’ve submitted the form!
2. Copy API Key
Once you’ve submitted the form, Twitter will provide you with an API key – this is the bit of information Twitter will look for to tell that users are Tweeting from your site. Copy this, and save it some place you can refer to it.
3a. Add @anywhere to your site manually
I’ve created a really small HTML sample page showing both hovercards and the tweetbox in action. You’ll need to edit this and put your API in it to get it working. Once you can see it in action, you should be able to integrate the same features into your site. Download Here (zip, 1kb, right click & save)
One thing I’ve done in this sample is to get the Tweet box pre-populated with the title of page your user is reading. If you *really* know what you’re doing, you’ll want to add a shortened URL to the text box via server side code (not for the faint of heart).
3b. Add @anywhere to your site as a WordPress Plugin
If you can’t edit the code for your blog / site, there is a WordPress plugin you can try, you’ll need the API keys for this as well: http://wordpress.org/extend/plugins/add-twitter-anywhere/
Summing Up – @Anywhere is a great start to Twitter breaking out of it’s own walls, in a similar way to Facebook’s Connect platform. As you’ve seen there are useful options for integrating it with your website,
You can find out more (including documentation) about @Anywhere at Twitter’s dedicated site:
