Sending an article to a hiring manager with a simple note like: “I thought you might be interested in this…” is a great door opener. The trick is to find something that is truly helpful to them in their job. You can uncover potential needs by doing a search through Google for position papers they may have presented or to see what their competitors are announcing by way of new products—and let them know. I know several people who have landed great jobs by doing this.
Articles are easy to find by using search engines like Google or Yahoo.
Magazines usually have electronic editions.
Photocopies I find work best because very few people bother to do this anymore. Also the photocopy will stay longer on their desk and it may even be passed on to other staff members who could be hiring too.
Keep your contacts through this medium to a maximum of once every three weeks.
Don’t bombard people unless they ask for more.
Make sure you send a personal note even if you send an e-mail clipping.
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