TheWiseJobSearch: Degrees and Expectations

image As recent college graduates hit the job market, and time goes by for some of them without any prospects, I often hear the expressions of “shock and awe” that they spent four or more years earning a degree and now they can’t seem to find a job! For many, they are surprised that they are not being considered for jobs when they thought that coveted sheepskin was the ticket to success and prosperity. What happened?

Certainly there are many varying opinions on this topic, however, as I observe the job market in today’s economy, as well as in boom times, the issue is often clear to me.

For some, it’s simply a function of the current economy. For some, it’s a matter of approaching their job search more diligently, professionally, and wisely. However, for others, it’s a matter of having spent their time and money on a degree that makes them virtually unmarketable!

As someone’s career progresses, the fact that they have a degree, any degree, often continues to be important to open doors to new opportunities. However, after a while, what discipline the degree was in becomes less and less relevant compared to the actual work experience obtained (with obvious exceptions in certain fields like medicine).

As a new grad, however, the job seekers’ major has everything to do with their likelihood of being considered for a job. Without a significant relevant work history, the degree is the only indicator of whether someone is qualified and prepared to do a specific job.

I often encounter young men or women who graduated with degrees in African Studies, Russian Literature, Political Science, or another academic endeavor that may have been of interest to them, however, generate little or no interest outside of academia. If they are interested in pursuing a career in academia, in government, or in politics there may be potential, yet few opportunities. However, very often graduates from those,or similar, majors are trying to pursue opportunities in business and are surprised when they are not gaining traction in their search.

I am a strong proponent of education. If someone chooses to gain an education in a subject that may not be marketable for the sake of that education in and of itself, or for their own enjoyment and betterment, I’m supportive of it if they are able to afford it without tax subsidies. If they are pursuing such a degree without the expectation of it qualifying them for a wide variety of careers, they are pursuing their degree with a realistic perspective.

Many students enter college with a clear goal of the type of career they would like to pursue and so pursue a relevant degree. Perhaps it’s in medicine, engineering, computer science, accounting, finance, marketing, teaching, or many others. In many cases, however, when students enter college, they have no idea what their goals or career interests are. So they pursue a degree program that may be of interest to them academically, however, without giving thought to what the resulting marketability of that degree may be.

When in doubt of type of specific career one hopes to ultimately pursue, it is much more fruitful to pursue a degree that may be more applicable in the mainstream job market. Perhaps a degree in Business Administration, Math, or Communications. Each of those programs are more generalized, however, much more accepted as useful in a business environment.

Once someone has a few years of work experience in a particular field, the degree they once gained is less relevant. However, in order to get that first, or second job after graduation the specific major is critically important. With college costs continuing to rise so much faster than inflation, it does not seem wise to spend many tens of thousands of dollars or more on a piece of paper that may be of interest, however, cannot help you gain an income when you need one.

If you are making a post-secondary education decision, make sure your degree is capable of helping you achieve your expectations, or your expectations are appropriate for your degree!

Posted via email from AndyWergedal

Best of Branding: Top 5 This Week | Brand-Yourself.com Blog

Here are the Top 5 This Week – @andywergedal

I guess that 5 is the lucky number this week. Look up your salary, find ways to reduce risk, resume mistakes and keys to finding your next job.

The Top 5 This Week

1. 100+ Free Salary Resources From Around the World in 2010
[JobMob]

All the free salary surveys and other salary information you’ll need in 2010.

2. 5 Ways To Reduce The Risk In You
[Tim's Strategy]

Many of us are risk takers. We look for opportunities in life to try something new. To test the boundaries. There is a thrill that comes with risk. A feeling that you are allowing yourself to experience a fuller life. If this describes you. If you can imagine yourself sitting on the edge of the Grand Canyon like those above. Then you fit this profile.

3. Five Mistakes Job Seekers Make on Their Resumes
[Moving On Up]

Have you ever had a phone interview? Every interview can be a little nerve wracking, but a phone interview can be particularly terrifying. Like calling a crush for the first time, it can put your stomach in knots. If you’re nervous about this type of interview, don’t panic. The following tips will give you a head start on how to be a success.

4. 5 Important Keys to Finding Your Next Job
[Employment Digest]

It is not news to anyone that the job market seems to be more competitive every day. Here are 5 things to keep in mind as you pursue your next position.

5. Growing a Professional Network: Using LinkedIn’s Groups
[Career Alley]

One aspect of using LinkedIn that many job seekers may not have previously considered is utilizing the groups feature to grow their network exponentially, with little additional work.

Photo Credit

This week I was branded a professional encourager and a diplomatic pessimist. (I’m not sure how those work together). Check out my editorial posting on 40×50.com and on twitter @andywergedal… (blah blah, blah stuff follows) Andy’s primary professional role is the communication bridge between technology and executive staff. An expert in project management methodologies Andy excels as the agent of change. In his spare time, he has a passion for helping people find jobs.

Posted via email from AndyWergedal

Free resources for building your personal brand online | Personal Branding Blog - Dan Schawbel

Today, it’s easier than ever for individuals to build and promote the personal brands for free, long before writing and publishing a book.

The Internet offers you numerous free ways to demonstrate your subject area expertise, set yourself apart from your competition, and build your online visibility. There are several ways you can take small steps today that represents investments you can build on later, developing a major competitive advantage relative over your peers.

Start early and start small with small steps you can build on and, later, incorporate into more ambitious online brand-building activities.

A tale of two job candidates

For example, let’s consider two college students entering their senior year; both hope to get a job before graduation. Both have had similar work experiences, share similar interests, grade point averages, and extra-curricular activities. Both are comfortable during interviews. Their only difference is their online visibility; both have similar Facebook pages.

Their primary differences are the links on their Facebook pages:

  • Candidate A’s Facebook page contains links to their family and friends, their college, and their hometown.
  • Candidate B’s Facebook page is similar, but also contains links to several free websites where potential employers can find proof of the candidate’s interest, knowledge, and understanding of the challenges, issues, and opportunities in the field where they want to locate employment.

Which candidate do you think is most likely to get the job?

Building your personal brand online for free

Here are seven of the ways you can build your online visibility for free, proving your knowledge of your field and linking to your Facebook, Linkedin and Twitter accounts – even if you haven’t yet set up your first website. The following are introduced roughly in order of complexity:

  1. Creating list of online resources. One of the easiest ways to get started is to compile lists of recommended articles, books, audios, videos, and other online resources at URLi.st. For example, I’m creating constantly growing lists of writing books and online writing resources.
  2. Sharing comments and opinions about websites. Bounce takes the idea of sharing online resources to the next level, by making it easy for you to take screenshots of web pages, add your comments and annotations, then invite others to contribute their ideas and comments. Here’s an example of Bounce in action.
  3. Writing and placing articles online. One of the easiest ways to build your online visibility is to write articles for online articles like ezinearticles.com. Not only is this one of the largest article portals, but there are hundreds of articles, blog posts, and article writing tips to help you get started. Ezinearticles.com also provides you with a author profile page with links to all of your articles, plus  tools and reports to track the popularity of your articles.
  4. Creating online press releases. PressExposure.com, started by the same team that created Ezinearticles.com, guides you as your write and place press releases promoting your articles, books, and other brand-building examples of your expertise.
  5. Sharing ideas and inviting feedback without a blog. Choose Squidoo if you’re looking for a more robust personal branding platform, such as the ability to add multiple visuals and feedback options. Squidoo provides a level playing field that you can build upon as your skills develop.
  6. Create and share your videos online. You can get started creating your own 5-minute screencasts using Screenr.com’s online video recorder and hosting services described in a recent post. If you have a microphone hooked up to your computer, you’re ready to get started in online video!
  7. Creating and sharing online mind maps. Mind maps displayed online, like the one at the top of TheBrain.com, permit you to share vast amounts of information in a visual format that allows others to explore your ideas in as much detail as desired. (See what happens when you click on Products or Business Solutions.) Using Webbrains, you can access your mind maps from any online computer at home, at the office, or while traveling. You can also control who has access to your maps; everyone, no one, or just selected co-workers, prospects, or clients.

What do all of the above share in common?

All of the above online personal branding tools can be set-up and maintained for free. Although some of the above offer fee-based advanced capabilities, you don’t have to subscribe or buy anything to continue building your brand.

In most cases, you’re invited to immediately get started on the home pages linked above!

Another characteristic of the above is that the information you choose to share in your initial attempts to build your personal branding is yours to build upon for years to come.

  • Your list of recommended books, for example, can form the basis of a website incentive, a newsletter, a section of a book proposal, or an e-book.
  • Your articles and Squidoo lenses can be incorporated in e-books or chapters of a published book. You can also reformat your articles and lenses and use them as the foundation for podcasts and videos.

You’re likely to be surprised at how quickly your lists and resources become more valuable. For example, I began compiling my URLI.st’s less than a week ago, and I’ve already been using incorporating them in other projects, details.

Once you get started, new alternatives and options will begin showing up of their own accord!

Getting started building your personal brand

The availability of the multiple free options listed above only requires three things from you:

  1. Confidence that the information you take for granted is valuable and deserves to be shared with others.
  2. Commitment to get started, taking small steps that benefit you now, while provide building blocks for later projects.
  3. Discipline to prioritize and manage your time, so you can develop the habits of on-going personal brand building while taking care of family, health, and business in other areas.

Often, the longest journeys begin with the shortest steps.

The seven free online resources listed above represent just the tip of the iceberg. There are hundreds of others. Share your experiences working with the above, and the results you’ve achieved. In addition, share other favorite free online personal branding tools as well as any ideas or tips for making the most of them. Share your discoveries as comments, below.

Author:

Roger C. Parker shares ideas for planning, writing, promoting, & profiting from brand building books in his daily writing tips blog. His latest book is #BOOK TITLE Tweet: 140 Bite-Sized Ideas for Compelling Article, Book, & Event Titles.

Posted via email from AndyWergedal

Movin' On Up: Is Your Morning Routine Hurting Your Career?

My mornings often begin the same way. Timed to Rossini’s William Tell Overture No. 3, I slowly wake to the sun peeking through the window. I sleepily blink my eyes several times to adjust to the light. I yawn. I stretch. I waste at least three minutes contemplating going back to sleep for five more minutes, when I wisely decide to consult my clock. And to my shock and surprise, I discover I’m late! Again! Everything after that is a frantic blur. Rushed and stressed, I get ready in a fury. I inevitably have to hunt for my keys, and at least one misbehaving, runaway shoe.

After a frenzied search, keys triumphantly in hand and matching shoes on feet (You’ll never escape me badly behaving shoe! Never!), I’m out the door. There isn’t time for breakfast, coffee, or even time to pack the healthy lunch I had planned. Exhausted from my morning routine, groggy from a lack of caffeine, and grumpy from hunger, I start my day off on the wrong foot. Everything’s harder after that. It’s difficult to get started. It’s difficult to focus. I feel behind and rushed for the entire day. And on the days I find myself running behind, I can’t help but ask myself, are my bad morning habits hindering my career? Could I be more and do more if I started the day differently?

Maybe your morning routine isn’t plagued by wandering shoes or misplaced keys. Instead, maybe you struggle to get the kids to school or daycare before you head to work. Maybe you have to fight the morning traffic, the weather, or your dog that refuses to go outside, to get to the office on time. Whatever your morning routine, if you’re not energized and ready for the day to start, it may be time for a change.

If you find yourself struggling to get to work on time, break bad habits and create new routines to help make your morning run smoother. Set your alarm to go off a few minutes earlier. If that doesn’t help, try moving it away from the bed to keep from hitting the ever-dangerous snooze button. Pack your – and the kids’ – lunch the night before. Lay the kids clothes out before bedtime. Try to get to bed earlier with a schedule you can stick to. In the morning, open your curtains or blinds first thing to let the light in. Buy a coffeemaker you can program so it’s piping hot and fresh when you wake up.
How you start your morning sets the tone for the rest of your day. So, find ways to start your day off on the right foot to keep your career on the track to success. I know that my shoes and I are going to.

Posted via email from AndyWergedal

Using Gist to Manage Many New Contacts | CareerEnlightenment.net

by Joshua Waldman

I just got back from a great conference in Boston and met over 50 people. Check out fast way I can stay on top of this new network and provide some value to them.

Posted via email from AndyWergedal

What Would Dad Say » Is Monster the 8 Track Tape of 2010?

When I was about 22 or so, I had a car with an 8-track tape player.  I had a mini-suitcase full of 8 track tapes that held about 20 tapes.  It rested on the console, all that music, pre-cassettes and certainly pre-CD’s.  Steve Jobs was in high school and ITunes was decades away.  Still, in the early 1970’s, my 8 track tapes were pretty cool.

Monster is selling 8 track tapes and hoping people don’t find about iTunes.  In this case, LinkUp is iTunes.

Let me explain.

Monster came on the scene and converted all those Help Wanted newspaper ads to the internet ads.  They spent zillions on TV advertising so that countless HR professionals and their bosses “made the jump” to Monster.  The reasoning was simple, now everyone could find your job openings online, via Monster.

Instead of paying $300 per week for a paper ad, you now paid about the same amount for your internet ad.  It was simple, fast, quick and easy.

Too much success spoils a good thing.  Soon there was an online job board for every city, state and industry niche.  I joke that there is even a site for Left Handed X-Ray technicians located at www.lefthandedtraytechnicians.com.  Someone wrote me and said that the link must be bad.  Can’t take a joke, I guess.

Soon everyone was going to the job boards and applying for jobs no matter what just because they can.  “Can you tell me what a RN does again?” a hospital HR person was asked by a applicant.  It is so easy to apply and to resume blast that Monster has resorted to other sexier revenue ideas.  Bigger companies do this: they don’t fix core ideas, they add features and services, adding complexity, cost and commitment to the old model simply because they cannot do otherwise.  It is a cultural thing, baked in deep and hard.  Plus we all know what the Monster brand means, really.

Here is what is happening.  The biggest growth area for advertising is pay per click.  This is where companies pay only when a visitor or, in this case, the job seeker, clicks on your ad.  Now, with LinkUp, this has the recruitment advertising business model going through a serious transformation.  Recruitment agencies are fast converting their clients to this new method.  And why not, companies only pay per click on a specific job.  They do not pay for all those un-interested and un-qualified readers.  It is a much more efficient model.

The company simply pays out of their account, much like Google Adwords, when the job is clicked.  The job searcher is taken directly to the company’s own website and ATS.  This is where the selling should take place, where the company can control its own branding.  At LinkUp, we do not capture any job searcher information.  We do not want any security breaches or issues, like Monster has had every few months.

But HR people are still using Monster.  My prediction is that within a year or so, they will convert their help wanted advertising plans to LinkUp.  After all, no one uses 8 track tapes any more.

Posted via email from AndyWergedal

The Best Time to Write a Resume » Blog | Great Resumes Fast

Imagine for a moment that you’ve just heard the dreaded words, “We’re going to have to let you go.”  A lot of people have heard this phrase over the last several years, and most have probably reacted with some degree of panic: How am I going to pay my bills?  Where am I going to go?  What am I going to do?

Obviously, this frame of mind is not a great launching point for your next job.  Writing an effective resume and cover letter requires analytical thinking and confidence in your abilities.  So let me tell you a little secret: the best time to write your resume is when you’re perfectly happy at your job!

I’m not saying that you should have a perfectly marketable document ready to go every moment of your life, although that’s not a bad idea.  I am suggesting that it’s smart to keep a running list for yourself of all your different jobs and what you’ve accomplished at each.  There are several reasons for this.  First, it’s easy to forget three years later that you wrote the proposal that won your company a $500,000 project.  Second, quite often your company doesn’t publish or share numbers that reflect your contribution to their success.  For instance, while you may be well aware that your efforts expanded a new store from just yourself to a staff of 25 employees, that information will probably never make it onto the company’s Web site.

Perhaps the best reason to keep a running career document for yourself is that if you do unexpectedly find yourself out of work, you won’t have to rack your brain to remember details from your professional past.  It can be particularly hard to ascertain measurable results when you no longer have access to a company’s documents.  By keeping track of your work accomplishments on an ongoing basis, you have the ability to go through your list and pull out the key highlights anytime you need them—like when you’re frantically searching for a new job.

For a free resume analysis submit your resume via e-mail to info@greatresumesfast.com. To view samples of professionally-written resumes or to read other career articles visit http://www.greatresumesfast.com.

Posted via email from AndyWergedal