The Essentials of Email Etiquette


Those accidental reply-alls and empty subject fields in your inbox tell the truth—too many people still don't know the basics of proper email etiquette. Here are eleven rules to forward on or follow.

Photo by half empty.

Career writer Marci Alboher touches on a few areas where your email manners might need tweaking. Our own email training impulses align with the importance of descriptive subject lines, and more people should avoid the impulse to have the last word. According to Marci, "there is usually no reason to cap off a long exchange with 'thank you' (and certainly, 'you're welcome')." There tends to exist a natural end point in conversations, so let it end there.

The article also suggests senders should ask whether someone prefers documents to be sent as attachments or pasted in the body of the message before sending. If back-and-forth editing of text is required, try using shared collaboration tools, something like previously mentioned webapp Show Document, in lieu of updating and sending attachments between or among parties.

Take a look at the full post for the entire rundown of email tips, then come back and tell us about your email dos and don'ts. What simple steps could your friends and co-workers take to improve their emailing? Do you have any absolute email don'ts? Share your thoughts below.

What'sTheCost Shows You the True Expense of Things

WhatsTheCost is a financial calculator designed to show you how much something really costs you over time, whether it's your mortgage, credit card debt, or even your pack a day cigarette habit.

Photo by Andres Rueda.

Looking at the short term picture when it comes to debt and expensive hobbies or habits can be a real money sink. WhatsTheCost is a simple financial calculator that lays out the long term cost. There are calculators for loans, mortgages, rate changes, savings, credit cards, debt snowballing, and even smoking and drinking. Curious about costs?

  • A pack a day at $5 a pack costs you $1,825 a year. If you're unlucky enough to be a smoker in New York City, the taxes there mean you'll spend $4,015 per year to keep the habit up.
  • A car loan for $10,000 at 7.5% over 48 months actually costs you $11,605.
  • A mortgage for $150,000 at 5% over a standard 30 year repayment plan will cost you $289, 883.

The calculator just gives you the raw data; it's up to you to decide what that data means to you. Taking the amount you would save by not smoking and plugging it into the savings calculator might be a sobering moment and tinkering with the repayment window on your mortgage might convince you to change the length of the mortgage you select—a 15 year mortgage in the above loan scenario yields a savings of over $70,000.

The default currency for WhatsTheCost is Pounds, change it from Pounds to Euros or Dollars via the small currency box on the right hand side of the screen. In the number-crunching mood? Check out other calculators we've shared like the debt snowball calculator, the rent or buy calculator, and the credit card repayment calculator. Have an all around useful calculation tool to share? Sound off in the comments below.

Anticipate Your Interviewer's Next Question to Ace Your Job Interview


Photo via YouthCentral.Vic.Gov.Au

So you've sent in countless resumes and finally landed yourself an interview. Now what? The Harvard Business Blog suggests seven rules to follow next time you're face to face with your potential employer.

Harvard Business Blog's David Silverman suggests, for example, that apart from shutting up and listening, you can "answer the question you wish they'd asked" when being interviewed. This means pre-empting your interviewer instead of waiting on them to ask follow-up questions like, "What did you do at your last job?"

To the extent that companies appreciate employees who exhibit some initiative, anticipating rather than waiting for the next question can place you in a more favorable light. And as much as you'd like to come across as polite, taking this leap can serve you well in the interview process. Among the post's more obvious tips? Dress the part and show interest.

While you're at it, be prepared beforehand by knowing the 50 most common questions asked of interview subjects, and if you do well enough to land the job, be sure not to tip your hand when negotiating your salary.

Care to share your good and bad interview experiences? If so, let us know below.

Ace The Interview [Harvard Business Blog]

Personal Branding Is Important, Like It or Not


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In a recent conversation with some Internet pros about different aspects of personal branding, one thing really struck me: we all fell into one of two opinion groups. One group thought personal branding is natural and necessary, while the other group felt that personal branding is icky. I'm convinced the reason those in the second group feel that way is down to the use of the word "brand." It's the baggage associated with that word that gives "personal branding" a bad name. So let's not call it that. Instead, let's call it "image" and talk about what it is and what it isn't (or what it shouldn't be).

But first, some basics. You are being Googled. If you haven't done so lately, do a vanity search and try to objectively assess the impression people will get when they see the results. Who's Googling you? Potential partners (of the love and work variety), clients, investors…all kinds of people are doing a quick background check on you. As a professional, what you want to accomplish with your image is credibility. You want those search results to show that you know what you're doing. This is true whether you're an artist, a dog groomer, a developer or a wedding planner.

What It Is

Image is unavoidable. If you have an online presence, people are making assumptions and forming opinions about you. They're putting you into categories. It's what people do. The conclusion they reach constitutes your image, whether you like it or not.

Maybe you don't care. Not caring is certainly an option. But if you're a professional, and I'm assuming you are if you're reading this, you should probably care.

Image is like a shirt. Every morning you get up and pick out clothes that will be appropriate for what you're going to do and who you're going to see that day. So you just have to decide if the "online you" that you present is a guy in flip-flops with two days of stubble, or a well-groomed guy in a smart suit, or something in between. And you can have an "off-duty online you" and a "professional online you," no problem! It doesn't hurt someone's image to seem like a well-rounded, multifaceted person.

What It Isn't (Or Shouldn't Be)

Image shouldn't be artificial. A lot of people seem to have that ickiness reaction because they perceive that a personal brand is something like a fake facade. But the general consensus is that you have to be genuine in this day and age. So, just be yourself. Or, more accurately, your image should reflect the parts of your self that you want to show the world. If your image is a fabrication, people will figure it out eventually, so honesty is the best policy.

A Definition of Branding

Wikipedia offers this definition of branding:

People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique.

Clearly, the image you project online serves a similar purpose. As a professional, you want to have some control over people's opinion of who you are and what you do. And you want them to get the impression that you and what you do are in some way special. You can accomplish this without artifice, so what's the problem?

Image Is a Societal and Business Reality

These days, with more and more big companies putting on a human face, and more and more people parlaying their personalities into companies (think Gary Vaynerchuk), the line between business branding and personal branding is becoming blurred. For these reasons, it's especially important for people who run a one-man-show or a little shop, which many of us do, to consider the issue of personal branding seriously.

5 Simple Ways to Protect Your Brand



Trademarks are often some of the most valuable assets of a business – legend has it that Coke® is the second most well known word in the world after "hello." The Google® brand is estimated to be worth more than $20 billion. A trademark is a brand name, logo, or slogan that distinguishes your business' products or services from those of competitors. Regardless of how big or small the business, the value and protection of brands is critical, particularly in the online word of today where domain names and user names (such as Facebook® and Twitter®) can be key to connecting with customers.

To help protect your brand(s), here are five basic steps to strengthening your trademark protection:
  1. Choose Wisely
    The more creative your brand name is, the greater the odds that it is unique. A more distinctive and create name or slogan is generally more capable of standing out among the competition and becoming a brand with real value. Which sounds like a more exciting brand, a more valuable brand: "Jim's Gym" or "Vantage Fitness"? "Cincinnati Frozen Yogurt" or "fraƮche"? "Joe's Pizza" or "Pie-tanza"? "Search.com" or "Google"?

  2. Use it
    The more you use your trademarks – brand names, logos and slogans – the stronger and more distinctive they become and the more your likely customers are to remember your brand and to use it to tell others about it.

  3. Distinguish It
    Use ALL CAPS, bold or italics to emphasize your brand as often as you can. Then the customer knows exactly what your brand is.

  4. Apply to register it
    Registration with the U.S. Patent and Trademark Office, a federal agency and part of the Department of Commerce, enhances the protection and the value of your trademark assets. Registration allows use of the ® symbol, provides substantial benefits and savings if you ever have to go to court to stop an infringement, and may help stop cybersquatters from registering new domain names. See http://www.uspto.gov/teas/index.html for more information.

  5. Create Google Alerts
    An easy and free way to monitor for others copying your brand or commenting on it. If you find a possible infringement, contact the offender and if unresolved, contact an attorney. www.google.com/alerts.
These 5 steps are relatively easy – and 4 of them are free. Use them to help strengthen your brand and increase its value. Maybe someday someone will want to buy it or license it from you!

Written on 7/20/2009 by Eric Pelton. Eric is the founder of Erik M. Pelton & Associates, PLLC, an intellectual property boutique law practice established in 1999. Mr. Pelton's extensive trademark experience includes more than 1,200 U.S. trademark registrations, dozens of Trademark Trial and Appeal Board disputes, and practice before the U.S.Court of Appeals for the Circuit Court.Photo Credit: denn

Links and thoughts


Here are a few articles for those seekers and a few for those trying to keep theirs.

How to keep your current job more satisfying? It could be that you need to manage your manager. Integrity matters especially at work.

Should you make the perfect elevator pitch, or maybe you think that they are dumb. Look better and get a job, while you still have one.

It could be that you just need a sustainable existence. Do you treat the job search like, err, well a job search or maybe they are just not into you because an interview is a lot like dating. You might need help navigating online job postings. Clearly you should use the 5 essential pre-interview strategies because what you don't know can kill your chances for landing that new job. Why not just outsource your job search? You don't want to leave your current job and burn bridges, do you?

Are you ready for jaw droping interview questions, or 8 fit questions and their fatal mistakes in the interview. It could be that you just want to work at home?

What ever you decide, I encourage you to stand firm and do the right thing.

Recipe for A Great Remote Worker

from WebWorkerDaily by Georgina Laidlaw

Written by Georgina Laidlaw.


A friend of mine told me today that he just can't work from home. He simply cannot do it. This guy enjoys his work, he likes his team, he's great at what he does, and he feels a sense of responsibility to his employer. It made me wonder: What makes him incapable of working from home, when others have no problem at all? What is it that we remote workers have, that others don't?

1. Discipline

You knew this was going to be first up, and it's probably the single biggest factor in remote working success. Discipline isn't just about staying focused when it's a nice day outside and no one really knows what you're doing. It's also about keeping reasonable and appropriate working hours, and keeping commitments outside of work as well as within. Generally, I think of discipline as the thing that lets you hold up your end of the deal you made with your employer, as well as the one you made with yourself.

I tend to think of my time as being fairly compartmentalized: When it's work time, I do work, and that's pretty much all I do and think about. And though I do sometimes think about work outside designated hours, I never actually look at work-related stuff in my downtime. It's a sort of knack I've developed. Being able to become absorbed by work can be very handy for the remote worker — so long as you can snap out of it at knock-off time.

2. Passion

You have to care about something to work remotely. You probably need to be passionate about what you do, or the temptation to slack off my soon prove too great. But if you don't harbor a wild enthusiasm for your job, you'll have to have a vivid appreciation of what remote working gives you: perhaps it's more time in your day to do other things, perhaps it's simply a life without partitions.

I'm fortunate in that I have both a passion for what I do, and for the things working remotely affords me. It's not all roses, and there are things I miss about working in an office, but overall, I love doing what I do, and doing it remotely.

3. Drive

Motivation really is crucial for remote workers, but especially so for those who aren't on a salary. We all know how hard it can be to get out of bed on Monday morning; it's even harder when bed is five meters from work. And you need serious, world-class drive to get up and going.

I get around the big motivation issues by making them non-negotiable. I always start my workday at the same time — that way, I don't have to make decisions about whether or not to spend another half hour watching TV before I begin work, or how much time to take for lunch. If I have decisions to make, it's all too tempting to take the "easy" option rather than just sitting down and getting on with it.

4. Support

Perhaps you have a great boss and some cool colleagues who make it very easy to work remotely. Maybe you have a sterling family, who respect your work time and space and give you lots of latitude. Possibly you have a geeky neighbor who helped you set up your network and now acts as your tech support in return for occasional lawn mowing.

The point is, remote working is impossible without support at some point in the process. When I sat down and thought about it, I realized that I had all these supports — and more — helping me to make the most of the remote working experience. And I thank them for that on a regular basis!