Create Authority Content That Converts (Even While You’re Still Climbing the Corporate Ladder)
Are you pouring hours into LinkedIn posts and getting nothing but crickets and pity likes from your mom?
That silence is killing your career faster than any performance review ever could. You watch younger people with half your experience leapfrog you because they look like the obvious expert online while you stay invisible. You know you’re better than 95% of the noise out there, yet nobody in your industry even knows your name. That rage you feel at 2 a.m. when you scroll past another smug thought leader post? That’s the sound of your future evaporating.
Here’s the brutal truth nobody in HR will tell you
Companies don’t promote the hardest worker anymore. They promote the person everyone already believes is the authority before the job even opens. Your results inside the company stay trapped inside the company. Your personal brand is the only asset that travels with you, pays you on the way up, and insulates you when the reorg axe falls.
Spot the gaps killing your authority right now
You post generic leadership advice that reads like a fortune cookie. You share company wins and tag the logo like a good employee (congrats, you just built their brand, not yours). You wait for permission to speak boldly. You dilute your takes so you don’t rock the boat. Every single one of those habits keeps you replaceable.
Crush it with this dead-simple 4-part system that works even on a corporate leash
- Pick one unfair fight you already won inside your company that nobody outside knows about.
- Strip it down to the counterintuitive lesson that makes other executives feel stupid for missing it.
- Tell the story in four lines: the trap everyone falls into, the move you made, the result, the one-sentence principle.
- Publish it every week on LinkedIn with your real name and zero disclaimers.
Do this for 90 days and three things happen fast:
- Headhunters start sliding into your DMs.
- Your boss asks you to present your “side project” framework to the executive team.
- You finally get paid what your experience has deserved for years.
Stop waiting for the org chart to notice you. Start owning the narrative outside the building today.
