Hey there! Let's talk about crafting an elevator pitch that will make you the star of your local networking group. Because, let's be honest, if your pitch has a pitch problem, you won't make the impact you want. No one will rush over to meet you once it's over.
But imagine this: your elevator pitch is so good that people can’t wait to find you, introduce themselves, and network with you. Sounds fantastic, right?
So, you've read the basics of delivering a great pitch. Now, let's dive into building one that everyone will love. Here are six steps from a presentation I gave recently in Irvine, CA.
I'll guide you on what to include, and then I'll share my own example. Ready? Let’s go!
Step 1 – Introduce Yourself
Start with your name. Simple, but essential. People need to know who you are!
Step 2 – Positioning Statement
Share a positioning statement. In 4-6 words, define what makes you unique in the market. This is your hook!
Step 3 – Brief Career Summary
Give a quick career summary. Mention your last position, the industry you were in, and a key accomplishment or two. Keep it brief but impactful.
Step 4 – Work Philosophy
Talk about your work philosophy. Explain how you work and what reinforces your true value. This shows your approach and dedication.
Step 5 – Job Search Objectives
State your job search objectives. Be specific about your target title, function, industry, geography, and companies. Let people know exactly what you’re looking for.
Step 6 – How You Can Help
Explain how you can help others. Networking is a two-way street. Show them the value you bring to the table.
And there you have it! Your elevator pitch should take about 45 seconds. You can tweak it to fit into a 30 to 60-second window, depending on your networking group's guidelines.
Think you can build one of these? Lets Go!
Example:
- Hi, I'm Bob.
- Marketing Maven and Data Guru.
- Former Marketing Director in the tech industry with a proven track record of boosting brand visibility by 40%.
- I believe in data-driven strategies and creative thinking.
- I'm looking for a Marketing Manager role in the renewable energy sector in the San Antonio area.
- I can help your company harness the power of data to create compelling marketing campaigns.
Now it’s your turn! Go ahead and craft your pitch, and get ready to shine at your next networking event. Happy pitching!
