BOSTON, MA - Copywriting master, Alan Rosenspan, devoted an entire newsletter to finding a job in this difficult economy, but this story is really amazing. According to Alan, ...
"Alec Brownstein is a copywriter who wanted to gain the attention of five Creative Directors in different advertising agencies. He could have sent them samples. He could have sent his resume or a clever cover letter. But Bronstein was much more creative than that.
So he used Google – and it cost him a grand total of six dollars. Brownstein bought ads on the names of the five creative directors he wanted to work for on Google. Since these are very lightly trafficked pages, the ads cost him as little as 15 cents each.
Whenever someone Googled one of the creative directors' names, a personal message appeared at the top of the page: "Hey, [creative director's name]: Googling yourself is a lot of fun. Hiring me is fun, too"
The ad also included a link to Brownstein’s website. Brownstein knew that these creative directors would Google themselves sooner or later - and then they’d see his name and ad.
Within two months, he got phone calls from four out of five of the directors - and two job offers! Today, he is a Senior Copywriter at the Young & Rubicam (Y&R) agency in New York."
