Every time I walk through an airport, I think of GoToMeeting, one of our clients at New Marketing Labs. I think of new ways to help them with Workshifting and the like. I think of SAS and their social media analytics tool, and wonder what else we can do to promote it. I think about how to help promote Edison Research and their Twitter Usage in America report.
Those people (and several more) are my clients at New Marketing Labs.
I also think about you, the professional in smaller and midsized businesses. I think about the people that John Jantsch and Becky McCray serve.
I think about my buyers and clients all the time. I think about my would-be customers all the time.
Do I Think About My Competitors?
Not very often, no. Know why? Because what will that get me? Yes, I can see if any of their offerings are better than my offerings, but then, I create my offerings for my buyers, so why would I try to copy their offerings, which are for their buyers?
I think of ways to get people to say yes. I think of ways to get the people who’ve said yes to be happier. I sometimes actually even ask the people who say yes to me what they think (crazy, I know).
Which Do You Think Gets You More Business?
That’s the question.
