What's the Point of a Personal Brand

 From: https://hbr.org/2022/02/whats-the-point-of-a-personal-brand


We often confuse our reputation as our personal brand. But that’s not true. Everyone has a reputation. The first impressions you make, the relationships you form with managers and peers, and how you communicate — all of these things impact how others see you.  Your personal brand, on the other hand, is much more intentional. It is how you want people to see you.

  • To start building your personal brand, figure out what drives you. What motivates you to get up in the morning and go to work? What skills are you curious about but have yet to build? What subjects pique your interest?
  • Next, align your values to your organization’s goals. Say your organization regularly brings the most cutting-edge new products to market and values leaders who challenge the status quo and think outside the box. How do your current strengths align with the company’s goals? You see yourself as a creative person, who loves solving complex problems. Given that, you may decide on “innovator” as your key personal brand attribute.
  • Just like in the commercial world, a brand has no value unless people are aware of it. To increase your visibility, create a stakeholder map. It could be a simple list of people you want to know or people who can help you progress at the organization or an intricate document that highlights how others might be able to advocate for you.
  • Finally, reach out to the people you want to connect with. When you meet them, use the opportunity to highlight your skills and interests and how those competencies might benefit them and their work.

Harrison Monarth is an executive coach, and the New York Times bestselling author of The Confident Speaker and the international bestseller Executive Presence.