For most companies, social media is still an emerging platform. Yes, many brands are visible, however, while some brands are faster to the social media market than others, everyone recognizes the importance of having a presence on at least a few social media sites. But who will run such a campaign?
Marketing (or Public Relations) is typically the group that makes the most sense to manage such a role within an organization. After all, Marketing has all sorts of tools, technologies and propaganda to be in a position to effectively disseminate the content.
As a company explores the idea of either hiring a new employee to manage the activity or moving an internal employee into this role, there are a few key criteria that must be addressed when identifying the right candidate.
