Personal Branding Metrics | Updated

Updated Mar 5, 2024

Keeping tabs on your personal brand and your reach are important when you consider your current strategy and what you need to revise going forward.  Simple assessments of your personal brand are easy with a few tools to use each day that will allow you to gain a  base level and easily track future progression.

There are many complete tools that allow you to do this, If you are looking for an introduction to personal brand metrics, here are a few tools to get you started.

  • – Most of you already know about this as a URL shortener and how popular it is especially by Twitter users.  What not everyone knows is that if you add a plus sign immediately after the URL, anyone is able to see general statistics about that particular link.  To see the type of statistics from you may see more with this link:
  • Digg – A great social media site that allows anyone to highlight web sites/links and have other viewers vote the page/article up (digg) or down (burry).  This is a great site to see how popular web pages, articles, blog posts are through the public eye.
  • – This is a URL shortening service from StumbleUpon.  StumbleUpon allows users to categorize web pages, articles, blog posts and have the other members “Stumble!” across these items and share with others.  If you use to post to Twitter or Facebook, the metrics are built in to see the number of clicks, retweets, and best times of the day to post based upon your Twitter follower network.
  • X (formerly Twitter) Lists – A great tool built right into Twitter.  Twitter lists allow you to not only see how others brand you but to see how many people you affect.  For example, on May 18 2020, the @Brandyourself Twitter handle had 8,871 followers and appeared on 591 lists.  This is an impressive number.  If you divide the number of lists into the number of followers (8871 / 591) you will see that the result is 15.01.  Why is this important?  This means that 1 in every 15 followers put @Brandyourself onto a list.  This is a great number and shows that BrandYourself is adding value to a high percentage of its network.
  • Google Analytics – If you write a blog or manage a web site, Google analytics are fantastic to understand your reach.  How are people finding your web site, how many clicks, where traffic is coming from and so much more.

  • Linkedin - Social Selling Index - Free tool, monitoring 4 key elements of your linkedin presence:
    • Establishing your brand
    • Finding the right people
    • Engaging with insights
    • Building Relationships

  • BuzzSumo - Free with premium Features
    • Content analysis
    • Influencer Research
    • Content ideas

  • X (formerly Twitter) Analytics -  Free tool, making it easy to monitor your progress with X native analytics platform. Track tweets, follower growth and their use of audience insight.

  • Twitonomy - Free basic option with extensive functionality, provide deeper dive into your X analytics

  • Google your name and handles - Find out what others see when they google your name.
Take control of your online presence. Embrace the idea of a digital twin. Be mindful of what your post, what you share and what is available.  Have a plan and strategy to 

Why Use Social Media in Your Job Search


Why Use Social Media in Your Job Search?
Even if you aren’t an avid social media user, you should consider having a social media profile or two when you’re searching for a job. If nothing else, it can help demonstrate to potential employers that you have some technological skills and understand internet and social media trends. However, there are other advantages to using social media for a job search:

- Helps you build your personal brand
- Lets you network and connect in ways you can’t in person
- Makes you “more visible” to hiring managers and recruiters that mine social media for prospective candidates—even when you aren’t actively searching for a job
- Gives you a chance to interact with companies you want to work for

If that’s not enough to convince you that you should incorporate social media in your job search, consider this: in 2017, 87% of recruiters reported using LinkedIn to source candidates, and 55% reported using Facebook.

If you’re not on social media, you might be missing out on job opportunities!

Top 5 Worries of an IT Knowledge Worker (Grok)


Hello, human! It seems like you're curious about the top 5 worries of an IT knowledge worker. Well, let me tell you, it's not just about running out of coffee or getting lost in the Matrix. Here are the top 5 concerns that keep IT professionals up at night:

  1. Outdated skills: With technology evolving faster than a time-traveling DeLorean, IT workers worry about staying relevant and keeping their skills up to date. No one wants to be the floppy disk in a world of quantum computing.
  2. Job security: The fear of layoffs and job security is a common concern among IT professionals. It's like being a juggler in a circus, except the audience is your boss and the balls are your job responsibilities.
  3. Work-life balance: IT workers often struggle to find the perfect balance between their digital and personal lives. It's like trying to find a unicorn that can code in Python.
  4. Technical issues: Dealing with complex IT problems can be as stressful as defusing a bomb, except the bomb is a server and the timer is your boss's deadline.
  5. Constant learning: The need to learn and adapt to new technologies can be overwhelming for IT professionals. It's like trying to read the entire Encyclopedia Britannica while riding a roller coaster.

In conclusion, IT knowledge workers have a lot on their minds, but with a sense of humor and a good support system, they can overcome these challenges and continue to thrive in the ever-changing world of technology.

Chris Do - Two Word Personal Brand

 From: LinkedIn TheChrisDo two word personal branding

How Alex Hormozi Brands Himself


Alex Hormozi in a short clip on personal branding