10 Commandments for Better Networking | Career Rocketeer - Career Search and Personal Branding Blog

Do you suffer from “Butterfly-itis” at the very mention of networking at business functions? If you answered yes, you are not alone! Many business people and entrepreneurs get a bit uncomfortable when it comes right down to walking up to someone and starting a conversation. Many others are concerned about getting effective results from the time they spend networking.

The process doesn’t have to be traumatic, scary, or a waste of time. When done properly, it can truly make a difference in the amount of business your company generates. With the right approach, you can use it to build a wealth of resources and contacts that will help to make your business very successful.

Use the following Ten Commandments to help you network your way through your next business networking event:

1. Have the tools to network with you at all times

These include an informative name badge, your business cards (I’m amazed at how many people forget to bring these to networking events – really critical for people to be able to contact you), somewhere to write notes (I use the cool, free tool at http://www.repocketmod.com/), something to write with, and a way to refer other professionals to those you meet (such as a card file, smartphone, etc.).

2. Set a goal for the number of people you’ll meet

Identify a reachable goal based on attendance and the type of group. If you feel inspired, set a goal to meet fifteen to twenty people and make sure you get all their cards. If you don’t feel so hot, shoot for less. In either case, don’t leave until you’ve met your goal.

3. Act like a host, not a guest

A host is expected to do things for others, while a guest sits back and relaxes. Volunteer to help greet people. If you see visitors sitting, introduce yourself and ask if they would like to meet others. Act as a connector.

4. Listen and ask questions

Remember that a good networker has two ears and one mouth and uses them proportionately. After you’ve learned what another person does, tell them what you do. Be specific, but brief. Don’t assume they know how to help you.

5. You’re not there to close a deal

These events are not meant to be a vehicle to hit on business people to buy your products or services. Networking is about developing relationships with other professionals. Meeting people at events should be the beginning of that process, not the end of it.

6. Give referrals whenever possible

The best networkers believe in the givers gain philosophy (what goes around, comes around). If I help you, you’ll help me and we’ll both do better as a result of it. In other words, if you don’t genuinely attempt to help the people you meet, then you are not networking effectively. If you can’t give someone a bona fide referral, offer some information that might be of interest to them (such as details about an upcoming event).

7. Exchange business cards

Ask each person you meet for two cards - one to pass on to someone else and one to keep. This sets the stage for networking to happen.

8. Manage your time efficiently

Spend ten minutes or less with each person you meet and don’t linger with friends or associates (you already know them!). If your goal is to meet a given number of people, be careful not to spend too much time with any one person – and don’t spend too little time only focusing on gathering business cards. When you meet someone interesting with whom you’d like to speak further, set up an appointment for a later date.

9. Write notes on the backs of business cards you collect

Record anything you think may be useful in remembering each person more clearly on the back of their business card (or remember the repocketmod.com). This will come in handy when you follow up on each contact.

10. Follow up!

You can obey the previous nine commandments religiously, but if you don’t follow up effectively, you will have wasted your time. Drop a note or give a call to each person you’ve met. Be sure to fulfill any promises you’ve made.

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Guest Expert:

Called the father of modern networking by CNN, Dr. Ivan Misner is a New York Times bestselling author. He is the founder and chairman of BNI (www.bni.com), the world's largest business networking organization. His latest book, Networking Like a Pro, can be viewed at www.IvanMisner.com Dr. Misner is also the Sr. Partner for the Referral Institute (http://www.referralinstitute.com/), an international referral training company. He can be reached at misner@bni.com.

A highly sought after word-of-mouth and referral marketing expert, Mark Deutsch is the Managing Editor of The Business Networker. Mark is also the Dean of Elephant University (http://www.elephantu.com/), a sales/marketing training company, and he is the CEO/Executive Director of BNI-Central Virginia (http://www.bniva.com/). He is a widely recognized expert in sales, marketing, sales management, and entrepreneurship and a frequent speaker on the topics. Mark is also a Guest Expert for Love Your Life (Again) specializing in business networking. He can be reached at mark@markdeutsch.com.

Coordinator

This article was coordinated by CareerRocketeer regular contributor Brent Peterson.

Brent Peterson, PMP, MS, MBA, is the founder of Interview Angel Inc, a company that offers a comprehensive guide and toolkit for job seekers to use in interviews. Interview Angel is in use at universities, corporations, non-profit agencies, and local governments.
Discover customer testimonials, blog posts, upcoming events, and media interviews at http://www.interviewangel.com/. Brent is also in LinkedIn (www.linkedin.com/in/brentpeterson) and on Twitter (@InterviewAngel).

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How Long Should Your Resume Be? | EmploymentDigest.net

It’s an eternal question and one there seems to be many different answers for. Here I aim to offer you some employment support advice that will go some way to giving you a recruitment professionals opinion.

On one hand, we want the recruiter to see how much experience we have for the job opportunities available. On the other hand, it is a well known fact that employers will only spend on average 7 seconds perusing each resume they receive. We however, spend hours making our resume perfect for the ideal job opportunities we would like to submit our resume to.

There is a fine line on how long our resume should be. After all it is a resume rather than a full Curriculum Vitae and by definition this is a brief profile of your qualities, skills and expertise. We need to remember this when formulating our own. If you are working with resume builders online, you should be very specific in your objectives especially in terms of length and the content of your profile.

The length does depend on a number of factors however, and this is probably why opinions differ so in making a resume. How long is your career to date? What industry are you in, your education and training credentials etc.

If you are applying for your first job, your resume needs to be no longer than a single page. Yes really ONE page! The employer will want to see your educational background, your contact details and a paragraph detailing any experience you have that is relevant to the particular job opportunities you are interested in.

Maybe you are at the other end of the career scale? If you have ten to twenty years experience in your field it seems like a daunting prospect to narrow it all down into a readable, employable, format. It shouldn’t be as hard to compact your career as you may imagine. With the benefit of hindsight, your career highs and achievements will leap straight from memory and onto the page. If you do have this much experience, it isn’t out of order to present your resume in three or four pages.

The important key to a successful resume is its concise nature and relevance to the job opportunities that the resume is being submitted to. You must orientate your resume for each and every one of the job opportunities you apply for. This is critical! Any careers support advice saying differently is very wrong!

If you have pages and pages of skills and attributes applicable to the role directly, then you need to apply them concisely within your resume. It should be obvious to the reader that you are a qualified candidate from the first paragraph, and they will want to know more. You must make sure your first paragraph draws them in, without flannelling them with irrelevant points.

My name is Craig Dean and I have been massively successful in the recruitment industry for over 15 years and am considered as a specialist in acquiring real job opportunities for “go getters”. I have successfully assisted thousands of people just like you in securing full time employment, part time employment, temporary employment and even working from home placements across all sectors. I invite you to read my articles and blogs for further advice at  http://www.employmentsupport.net.

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The Sarah Palin Personal Brand: A Lesson in Going Rogue | Brand-Yourself.com Blog

It’s all over the Internet. It sits on bookshelves and coffee tables all across America. And it even winks at you on TV.

This is the Palin Brand, sold to you by none other than the bootstrap-carrying Sarah Palin. Two years ago, she was an unknown governor in one of America’s most obscure states. These days, she is the female voice of an entire country.

How did Sarah Palin transform herself from an Alaskan politician into a unique, marketable brand that earns millions? Well, that probably deserves a book of its own. Let’s look at the lessons we can learn from Sarah Palin when it comes to personal branding.

Keep It Simple

In distinguishing her personal brand, Palin is always simple and concise. Check out her book and television show titles, respectively: “Going Rogue” and “Real American Stories.” These are easy to remember, and reflect her personal experience of being a common, regular American in the complicated world of politics. They’re catchy, as well. A title like  ”Going Rogue” connotes ideas of nonconformity and risk – attractive ideas that people can connect with. And what is a book title other than the most basic form of branding?

The Initial Separation

Sarah Palin has always described herself to the American public as a “hockey mom” – a dedicated, loving woman with a tough side. This tagline (branding at its finest) became nearly synonymous with her name, a powerful connection that separated Palin from her peers. No other politician could play the hockey mom card.

Besides separating Palin from her peers, the hockey mom tagline connected with a niche audience of Americans that understood its implications – toughness and American family values. This resonated with voters, and Palin’s personal brand rallied enough support to get elected Governor. You know the rest of the story.

Authenticity and Consistency

Sarah Palin understands the steps: Take a stand, define your product, get people to believe in it, then deliver consistent results. Ever since her initial run for Alaskan governor in 2006, Palin has preached her beliefs in family values, political reform and her allegiance to the Republican party (among other things). She has remained true to each of those, earning the support of millions. People believe in the personal brand of Sarah Palin because she continues to speak and write about her core values, without wavering.

Creating A Multi-Faceted Brand

By advertising her position (communicating her vision),  rallying support within the community (networking) and keeping it simple, Sarah Palin turned herself into a desirable brand not confined to simply politics. Palin resigned from the office of Alaskan Governor in July of 2009. Since then, she has been relentless in promoting her books, making notable televisions appearances (such as political commentary for FOX News and Oprah Winfrey) and keeping her face in the public eye.

At the end of the day, we are left with a smart businesswoman who used her position as a public figure as a means to build her personal brand – one based upon family values, tough stands on issues and empathy with the common American.

Going Rogue

Creating a successful brand means being different. It often means taking risks, going off the beaten path and putting yourself on the line.

If you’re having doubts about growing your personal brand, look to Sarah Palin for inspiration. Two summers ago, she was just another politician. Since then, Palin has gone from unknown state governor to national media icon, selling her personal brand to the entire country. Whether or not you agree with her political views, you have to agree that she’s effectively defined, communicated and promoted her personal brand. Have you?

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Backing Your Career Passion | My Global Career

Are you unfulfilled in your job? You are not alone. One-half of US employees are dissatisfied with their jobs, up from two-fifths 10 years ago.

Perhaps it’s time to move on. But where? And will you be successful in your new job? Or would it be a case of “out of the frying pan into the fire”?

You can minimize that risk. You should find a job that fires you with hwyl—the Celtic concept of passion, fervor, and spirit that can lift you to extremes of success. Then you need to check that market conditions at this job are favorable, and that you will be at least reasonably well placed to succeed in the job. But first things first.

Find a Job with Hwyl

To find a job you feel passionate about, you need a process. Make three columns on a sheet of paper or on the computer. In column one, write down all the names of people who have jobs that inspire you. In the middle column, write down the type of work they do. In the third column, put 1–5 tick marks according to how passionate you feel about these jobs, where 1 = okay job, and 5 = truly inspired.

For ideas, look to friends, family, and colleagues—and their friends, family, and colleagues. Think of fellow members of interest groups you belong to. Think of people you have read about in the press or seen on TV. Don’t forget fictional people in books, movies, and plays. Don’t limit yourself. Dream large. Write down any job that sounds fun or exciting to you.

Use a Screening Process to Arrive at a Short List

Okay, now you have a long list, and you’ve given each job a hwyl rating (a ranking between 1 and 5 on your “passion-o-meter”). Now rearrange them in order of hwyl rating. Hopefully you will have a list of at least a dozen or so jobs to which you have given four or five ticks.

But this will be no more than a wish list. It could range from such entries as Barack Obama, president, 5 ticks, to Uncle Joe, plumber, 4 ticks.

The list should be screened against two criteria: job market conditions and your likely competitiveness in the job. Gut feel is all you need at this stage. You won’t have detailed information on either criterion at this stage, but you don’t need it yet. The aim is to find out whether any of these top dozen jobs is a runner.

Under job market conditions, consider such factors as job market size (just the one in the case of president, thousands more for plumbers), job market growth (zero in the presidency, strong in plumbing), competitive intensity (cut-throat at the top in politics, not too tough in plumbing), and job risk (brutal at the White House, low in plumbing).

For the competitiveness criterion, don’t be too harsh on yourself. This is a new job you will be seeking, so it is clear that you can’t be a stellar performer straight away compared to current practitioners. Consider factors such as your capabilities, current and potential, pertinent to the job, and your related experience, direct and indirect. For the presidency, how do you rate your capabilities in, for example, law, policy analysis, and public speaking? For plumbing, what experience in, for example, fixing or installation have you had over the years?

Research the Short List

Which of those top dozen jobs with hwyl have managed to pass through the screen? That is, where market conditions and your capabilities are generally favourable. If one or two, that’s great. If none, that’s too bad, but move down the list and bring up the next dozen or so jobs, perhaps those with at least three hwyl ticks. And so on, until you have a short list of two or three jobs. These are jobs that not only have, hopefully, plenty of hwyl, but where you may also be backable to a potential investor in yourself.

But that investor will want more detail. You must now thoroughly research these short-listed jobs. Talk to practitioners, talk to their customers. Just what are the capabilities required to do the job? How would you fare? What entry strategy should you deploy? What should you be doing now to strengthen your positioning before you take the leap?

The Realtor Turned Plumber

I included the plumber example above for a reason. Randy was a realtor in Atlanta, a very good one. He had the knack of empathizing with both vendor and buyer to close the deal. Yet his heart was not wholly in it. What he really loved doing was fixing things, getting his hands dirty. His Uncle Joe was a plumber and he had helped him out a couple of times and thoroughly enjoyed it. But was plumbing a serious potential career switch, or a fancy?

Plumbing sailed through Randy’s screening process, beating off fire-fighting and pro basketball. Then he did some serious research. He spoke at length with Uncle Joe, many of his uncle’s colleagues, and a few customers. Greatly encouraged, he prepared an entry strategy. He signed up for two evening courses, one on basic plumbing and one on a specialized area. He helped out his uncle on weekends. Well researched, well prepared, he quit his realtor job and launched his own plumbing business. It has flourished. These days he wakes up each morning with a spring in his step. He is living the hwyl.

Randy’s story illustrates how you can find unexpected, fulfilling careers by following your passion. Randy’s hwyl lay in plumbing. He backed it. So can you.

Vaughan Evans is a renowned economist, business strategist, sought-after speaker, and the author of Backing U! A Business-Oriented Guide to Backing Your Passion and Achieving Career Success (Business and Careers Press, 2009, www.backingu.com).

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Career Goddess: Upgrade Your Bare-Bones LinkedIn Profile

LinkedIn could be one of your best job-search strategies right now, provided you have more than a bare-bones LinkedIn Profile. Hiring managers and recruiters are searching LinkedIn Profiles for job candidates more than ever before because it is cost-effective and typically yields higher quality candidates than the general job boards like Monster and CareerBuilder.

LinkedIn statistics reveal that nearly half of the 66 million+ LinkedIn members are from the United States and account for more than 42 percent of the global LI traffic. Only a little more than 5 years old, LinkedIn has become a hot social networking tool for professionals worldwide, whether employed or unemployed.

So what does it take to get noticed by an employer or recruiter? Here are seven tips to turn your plain-vanilla LI Profile into a showstopper:

1. Focus – Identify your specific job target / career field; be sure to include the job title and industry. Hiring managers think in terms of job titles, not ambiguous statements like “I would like a people-oriented job using my communications abilities”. Customize the content of your LI Profile with skills, keywords, and experience relevant to your target job and industry. The right keywords are essential for search engine optimization (SEO) so you can be found in a search for a specific job opening by an employer or recruiter.
2. Personal Branding – Ramp up your LI Profile with your personal brand. A clear and compelling personal branding statement, which gets at the heart of who you really are and what you uniquely have to offer, can take your LI Profile beyond bland and boring to set you apart from everyone else. Expressing your authentic personal brand makes it easier for a prospective employer to see how you might fit in with the existing team and company culture.
3. Quantified Accomplishments – Demonstrate a positive and relevant track record with value-add for the employer through quantified achievements. Rather than just listing job duties and responsibilities, show how you made a difference in the job; for example, “Eliminated two-year backlog in accounts receivable within 60 days by transitioning from manual to online accounting system”. Your LI Profile must establish your value and pre-qualify you in the employer’s eyes for an interview. So, add accomplishments to answer the potential interview question, “Why should I hire you?”
4. Connections – Do you have a network of one person? Flesh out your LI presence with at least 100 networking connections. In addition to college chums and professors, friends and family, and former / current colleagues, reach out to individuals in your targeted industries and professional field, as well as allied industries and fields. Look to the future and where you want your career to go; then go after contacts and connections in those professional arenas and industries.
5. Recommendations – Select 5-10 individuals to recommend you. Prepare them to deliver a top-notch recommendation that illustrates your personal brand in action and highlights selected accomplishments. After you get confirmation that your recommenders are willing to help you, do not sit back and just hope the recommendations will be good. Assist them in the process of writing a value-driven recommendation. Provide them with an up-to-date resume chock-full of accomplishments, and then call each recommender to discuss how more specific, detailed examples might be incorporated in their recommendation.
6. Groups – Join 5-10 groups in your targeted industries (such as green technology or social media marketing), profession (such as civil engineering or pharmaceutical sales), and professional and trade associations. Show that you are serious about your targeted career choice and industry by actively participating in groups (for example, answer and ask questions, connect with group members, and offer links to resources of use to the entire group).
7. Photo – Upload a professional-looking headshot for your LinkedIn Profile. This is non-negotiable. A LI Profile without a photo has little credibility. What is worse is a photo that damages your reputation, such as that party pic of you acting outrageously. Even a non-controversial photo can be ineffective if it does not show a close-up of your face. Think about your personal brand – what is the image and gut-level feeling you want your photo to convey?

Of course, you will want to use correct grammar and spelling throughout your LI Profile. Poor grammar and misspellings are the most-quoted reasons why employers eliminate a resume from consideration. So, wouldn’t this also hold true for your LI Profile?

Finally, for those of you in the job-seeking mode, check out Guy Kawasaki’s blog post Ten Ways to Use LinkedIn to Find a Job. While written more than a year ago, the tips listed are still powerful job-search tools that leverage LinkedIn’s ever-expanding capabilities and resources.

Turn your bare-bones LI Profile into a show-stopper. Go beyond getting noticed to getting interviews. Actively use LinkedIn to build and grow your professional networking connections, gain inside knowledge about job leads and companies, and secure interviews. If what you have been doing in your job search is not working for you and you have not gotten any interviews in months (maybe even a year or more), what have you got to lose for trying?

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Five Top Trends for Executive Resumes

A great interview-generating executive resume is all about differentiating yourself from others competing for the same jobs. With constantly changing trends in strategic resume writing, new ways to accomplish this differentiation are always coming forward. If you take advantage of the latest trends before they mainstream, you are much more likely to stand out, make a positive connection, and stimulate the attention you deserve.

1. Include a leadership/personal brand statement.
Begin to build a vibrant message highlighting your vitality, pivotal leadership strengths, and unique value proposition by answering questions like this:

• What jazzes you about your work each and every day? What are you most passionate about getting to and accomplishing at work?
• What talents and characteristics do you possess that represent the best in your field?
• How did you achieve the career successes that most benefitted your companies? What specific actions did you take?
• What critical contributions did you make to past companies that wouldn't have happened if you weren't there?

You will further support your brand statement if you weave key brand attributes throughout your resume.

2. Format your executive resume for the reader.
More and more hiring decision-makers at the executive level are reviewing resumes on Blackberry-type devices when they are on the go. Brief, concise, brand-focused statements of value surrounded by enough white space to make them stand out will have the greatest impact. Long, dense paragraphs make it hard for the reader to quickly access and digest important make-or-break information about you.

3. Keep your executive resume to two pages.
To accommodate the need for brevity, pare down and consolidate all your great achievements and qualifications into a quickly readable communication. Provide deeper slices of success "stories" in collateral one-to-two-page documents -- Leadership Initiatives Brief, Achievement Summary, Career Biography, Reference Dossier, etc. These companion documents can be crafted to stand alone for networking purposes.

[Editor's note: For a variety of opinions on lengths of executive resumes, please see our articles The Scoop on Resume Length and Top 30 Executive Resume Pet Peeves of Hiring Decision-makers – Part 1.]

4. Use the top of the first page to your best advantage.
Since the top of your resume is the first, and possibly the only section that will be read, place your most important information here. It's okay to move up to the forefront information normally found further down within the "Professional Experience" section -– especially if it represents the best you have to offer. If you immediately capture your readers' attention with vivid illustrations of your promise of value, they'll be more likely to read the entire document.

5. Highlight your key areas of expertise once.
Instead of taking up precious space repeating obvious lists of responsibilities for each position you've held, consolidate them in the top part of the first page. For best impact, position them in nicely formatted columns or a shaded graphic box.

Questions about some of the terminology used in this article? Get more information (definitions and links) on key college, career, and job-search terms by going to our Job-Seeker's Glossary of Job-Hunting Terms.

With nearly two decades of professional experience, Meg Guiseppi specializes in crafting top interview-generating, brand-focused resumes and other career-marketing communications for executive leaders worldwide. She relies on razor-sharp writing and her innovative personal-branding system to differentiate her clients and position them above others competing for the same jobs. Meg is the Personal Branding Pro at job-hunt.org. She has earned the Master Resume Writer credential, the career industry's highest designation, as well as the Certified Professional Resume Writer designation. She is an active member of several career-management organizations, including the Reach Branding Club. She has written countless articles for career blogs, online publications, and premier executive networking/job board sites. Meg stays at the forefront of the latest trends in strategic resume writing and job search 2.0. Do you want to propel your job search

forward? Contact Meg at her blog Executive Resume Branding Blog or website Executive Resume Branding and Career Services.

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An Author’s Plan for Social Media Efforts

Here’s a freebie: if I were an author looking to get the most out of the social web (and I am), I’d do something along the lines of what I’m about to share. Your mileage may vary, but here’s a decent approximation of the things I’d do. Please feel free to share liberally. Just link back to An Author’s Plan for Social Media Efforts, please.

An Author’s Plan for Social Media

1. Set up a URL for the book, and/or maybe one for your name. Need help finding a URL? I use Ajaxwhois.com for simple effort in searching.
2. Set up a blog. If you want it free and super fast, WordPress or Tumblr. I’d recommend getting hosting like Bloghost.me.
3. On the blog, write about interesting things that pertain to the book, but don’t just promote the book over and over again. In fact, blow people away by promoting their blogs and their books, if they’re related a bit.
4. Start an email newsletter. It’s amazing how much MORE responsive email lists are than any other online medium.
5. Have a blog post that’s a list of all the places one might buy your book. I did this for both Trust Agents and building blocks.)
6. Consider recording a video trailer for your book. Here’s one from Scott Sigler (YouTube), for his horror thriller, Contagious.
7. Build a Facebook fan page for the book or for bonus points, build one around the topic the book covers, and only lightly promote the book via the page.
8. Join Twitter under your name, not your book’s name, and use Twitter Search to find people who talk about the subjects your book covers.
9. When people talk about your book, good or bad, thank them with a reply. Connect to people frequently. It’s amazing how many authors I rave about on Twitter and how few actually respond. Mind you, the BIGGEST authors always respond (paradox?)
10. Use Google Blogsearch and Alltop to find the people who’d likely write about the subject matter your book covers. Get commenting on their blog posts but NOT mentioning your book. Get to know them. Leave USEFUL comments, with no blatant URL back to your book.
11. Work with your publisher for a blogger outreach project. See if you can do a giveaway project with a few bloggers (here’s a book giveaway project I did for Donald Miller’s A Million Miles in a Thousand Years book).
12. Offer to write guest posts on blogs that make sense as places where potential buyers might be. Do everything you can to make the post match the content of the person’s site and not your goals. But do link to your book.
13. Ask around for radio or TV contacts via the social web and LinkedIn. You never know.
14. Come up with interesting reasons to get people to buy bulk orders. If you’re a speaker, waive your fee (or part of it) in exchange for sales of hundreds of books. (And spread those purchases around to more than one bookselling company.) In those giveaways, do something to promote links back to your site and/or your post. Giveaways are one time: Google Juice is much longer lasting.
15. Whenever someone writes a review on their blog, thank them with a comment, and maybe 1 tweet, but don’t drown them in tweets pointing people to the review. It just never comes off as useful.
16. Ask gently for Amazon and other distribution site reviews. They certainly do help the buying process. And don’t ask often.
17. Do everything you can to be gracious and thankful to your readers. Your audience is so much more important than you in this equation, as there are more of them than there are of you.
18. Start showing up at face to face events, where it makes sense, including tweetups. If there’s not a local tweetup, start one.
19. And with all things, treat people like you’d want them to treat your parents (provided you had a great relationship with at least one of them).

This sounds like a lot of steps. It is. But this is how people are finding success. Should this be the publicist’s job? Not even a little bit. The publicist has his or her own methodology. The author will always be the best advocate for his or her own work. Never put your marketing success in the hands of someone else. Always bring your best efforts into the mix and you’ll find your best reward on your time and effort.

You might have found other ways to be successful with various online and social media tools. By all means, please share with us here. What’s your experience been with promoting your work using the social web?

Chris Brogan is the New York Times bestselling author of the NEW book, Social Media 101. He is president of New Marketing Labs, LLC, and blogs at [chrisbrogan.com].

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