You’ve been working on your resume, and you fashioned a fancy branding statement for yourself. Of course, you want to display it across the top of your resume, but where else should you be using it?
Cover letter: Format your cover letter to match your resume by copying your contact information and branding statement in the same format.
Thank you letter: Same as your cover letter.
Business card: If you’re using networking cards while you’re out job hunting, your branding statement will look great on them.
LinkedIn profile: Don’t be shy, place it right below your name.
E-mail signature: If you’re e-mailing applications for jobs, make items such as your LinkedIn address and branding statement part of your contact information.
Blog: If you have a professional blog, your branding statement can go there as well.
Twitter: If you’re tweeting statements related to work, why not add your branding statement to your bio section?
Web site: If you’re using a Web site to advertise your professional accomplishments, your branding statement can reinforce your message.
If you need help thinking about where a branding statement might be useful, think about how McDonald’s uses “I’m lovin’ it” on everything from billboards to cups. It takes some thought to develop a branding statement that truly summarizes you. Once you’ve got one, use it everywhere you can!
